6 Things to Consider Before Launching an iGaming Startup

Of the different types of startups you may consider in 2025 and beyond, iGaming is perhaps one of the most popular. The advent of the internet means people's desire to play casino games can be met with greater ease, privacy, and control. Statistics show that the iGaming market is already worth tens of billions of dollars and will continue to expand in the next few decades.

But before you rush to launch your own platform and get a piece of this massive pie, there are a few things you should certainly be aware of. Here are some of the concentrations to have as an iGaming entrepreneur: 

1 - Type of Site

Before you begin, it’s worth considering the exact type of iGaming platform you intend to launch. Knowing this will provide a blueprint for your journey and guide all other considerations. As much as iGaming as an umbrella term is gaining steam, there are several different types of gaming sites. For example, there are sites with high stakes that attract big spenders. There are also budget iGaming platforms that don’t require players to spend much. Besides the expectations in terms of spending, there are also the types of games you’ll consider.

Some iGaming platforms focus on a single casino game like poker, while some are generalists and have a bit of everything. Look at what is popular within the market now and decide which you want to offer consumers. Knowing this means that you’re able to be focused and are more likely to succeed.

2 - Market Size

Of course, as with any business, you’ll have to consider your potential market size before you engage with the iGaming sector. This involves looking at both your jurisdiction and your niche. If you want to launch an iGaming platform in a certain city, for example, you need to look at how big the gambling sector is there and how many people are turning to online platforms. iGaming’s popularity varies from one place to another, with some areas seeing people more inclined to visit land-based establishments. 

You also have to consider what type of games are most popular in these jurisdictions, and make sure you can cater to them. Doing this will give you an idea of how big your potential market will be, and can guide you in targeting them.

3 - Regulation

As you pursue iGaming as a business, you want to stay on the right side of the law. As such, you need to look into the existing regulations where you have to set up a business. Gambling regulations are not the same across the board as well. While it is legal in some states, certain countries have banned it altogether. 

There’s also the fact that iGaming laws tend to exist separately from general gambling regulations. Some places might be fine with gambling as a whole, but you need to know if they have a gaming framework in place. Look into this and make sure the jurisdiction you want operating not only legalizes iGaming, but has favorable laws, in terms of obtaining a license, taxation, and much more. Following the research phase, make sure you obtain the relevant license and only the law to avoid any issues.

4 - Budget

At the end of the day, an iGaming startup is a business, and this means you have to consider the money aspect. As much as iGaming is becoming much more popular, it also means you need a significant amount of money to start up. First, consider all the expenses you’ll have associated with a gaming platform, such as the website itself, marketing, obtaining licenses, and much more. You’ll want to know how much you need, and you will need to consider how you will raise these funds. 

Will you get a loan, look for fellow investors, launch an ICO, and so on? Consider the fundraising methods you can leverage to start the business, and choose the one that works best for you.

5 - Intended Features and Web Development 

Another consideration would be the types of features you plan to implement on the website and its overall web development. iGaming platforms have become very robust in the types of features they offer, including augmented reality, virtual reality, live game simulation, competitive gaming, and much more. By knowing the types of features you want to implement, you know just how complex and expensive web development will be.

Speaking of web development, you also have to consider how you go about developing the website. Do you have an in-house web developer? Will you turn to an agency for this purpose? Consider all of these, and you should have more clarity moving forward.

6 - Marketing 

The robustness of the iGaming market also means that it is more competitive than ever before. To make your website stand out, you’ll have to consider your marketing tactics. The good news is that there are so many options available to you, including social media ads, traditional ads, and much more. Have a conversation with your team about the marketing efforts you plan to pursue and how they fit into your strategy and budget. Always remember that, at the end of the day, you’ll have to seek out your customers, not just expect them to come to you.

Conclusion 

Starting out as an iGaming entrepreneur can be exciting, but it has to be given a lot of consideration. In this article, we highlighted some of the things you need to keep in mind, from regulation to budget to marketing efforts. Make sure all of these are considered before you begin your fundraising and web development, as this will save you wasted resources, confusion, or possible failure.