Choosing a Domain Name in The Age of AI: 4 Unignorable Considerations To Make

The artificial intelligence boom has already heralded transformative changes throughout a wide range of industries, and web development is no different. But how is AI disrupting the challenge of choosing the right domain name to boost your online presence? 

AI use cases are accelerating at speed, and an astonishing 93% of web designers have incorporated AI tools or technologies into their workflows in 2025. 

This means that creating a domain name that complements this brave new artificial intelligence landscape is imperative for your business. 

When choosing how to name your website, artificial intelligence is fast becoming as important as keyword optimization in terms of delivering relevance and a strong level of branding. 

The bottom line is that AI has quickly evolved beyond a novelty and is now a fundamental consideration for anyone seeking to build their presence online. But how can this be achieved? 

Let’s take a deeper look at four essential components of domain name optimization in the age of artificial intelligence to keep in mind: 

1. AI as a Brainstorming Companion

One of the best advantages of the artificial intelligence boom is the sheer convenience that the technology has brought to traditionally long-winded processes. Given how high the stakes are in creating a fitting domain name, using AI tools to assist you can be a significant advantage. 

Artificial intelligence can not only assist in the brainstorming process, but it can also actively analyze keywords, industry trends, and brandability factors to come up with names in a more efficient way than most humans can muster without a limitless timeframe. 

Tools can help to find unique options faster, especially if your desired name is already taken as a .com website. It can also crawl social media to check whether the relevant handle is simultaneously available to ensure complete consistency throughout your online presence. 

This is AI as a leading time-saving tool, and the ability to create countless relevant name suggestions in seconds can be a priceless ideation tool that could significantly change your business trajectory. 

The flexibility of large language model (LLM) name generators means that they can contextually understand your inputs and convert your existing ideas into focused suggestions. This means that even niche business owners can share their desired naming qualities with as much detail as they want for AI tools to interpret. 

Leading domain name generators can be highly customizable through prompts and filters to deliver focused naming ideas to shape your search. 

Another key advantage is that these generative AI name generators are often cheap to use, with many providers offering a free service. This, coupled with upcoming Black Friday domain deals, means that it’s now a great opportunity for you to get a domain name registered without breaking the bank.

2. Futureproofing Your Brandability

We’re living in an age where bots are the most active internet users. According to analysis from cybersecurity firm Imperva, AI-powered bots accounted for 51% of all web traffic in 2024, and this means that you don’t simply have to keep your human leads in mind when coming up with the right domain to suit your needs. 

Critically, AI-mediated search is playing an increasingly important role in delivering online exposure for businesses. 

Generative Engine Optimization, or GEO, is a term that’s being used by marketers at an increasing rate, forming newfound competition to the dominance of traditional SEO practices for brands embracing digital transformation. 

While SEO is used to prominently position your content on search engine results pages (SERPs) using a blend of factors like keywording and backlinking, among other common practices, GEO requires some key variations in approach. 

Instead, GEO actively synthesizes information and cites authoritative sources rather than just providing links via SERPs. This means that your domain name will be viewed as further reading material following a query to search engines like Google. It’s important to use a unique, memorable, and brandable name that supports thought leadership and is likely to be trusted as a strong resource for further information on a relevant topic. 

On the flipside, generic and keyword-stuffed names can undermine your GEO strategy and may cause more leads to forget you quicker following a zero-click search. 

3. Use TLDs Strategically

Top-level domains (TLDs) are rapidly evolving in the age of AI. While 70% of internet users once mistrusted new domain names, this evolving technological landscape is becoming kinder to domains as the age of Web3 continues to shift the perceptions of internet users. 

While .com remains king in this early Web3 landscape, GEO’s ability to reference quality content means that more users are introduced to your content before your branding, meaning that trust can be established before clicking onto your domain. 

This fundamental shift in brand exposure online means that your TLD can be more beneficial as a description rather than a show of status. 

For instance, the .ai TLD, which was originally provided for websites hailing from Anguilla, has evolved to become a major branding shortcut, which is helping more businesses in the artificial intelligence ecosystem to showcase their position as a tech innovator. 

The sheer surge in popularity of the .ai TLD illustrates the changing values of domain names in the age of AI. In 2022, .ai registrations climbed 50%, before rallying to 230% in 2023 and climbing even higher to 300% by 2024. 

Taking more descriptive domain names can help boost visibility in industry-specific searches and is certainly worth consideration when choosing a more descriptive website identity. Though it’s worth reiterating that .com remains a universally trusted and recognized TLD that could resonate more with leads who are more familiar with more traditional web formats. This calls for an adaptive approach that suits your long-term business goals and target audience. 

4. Playing The Long Game

It can be highly beneficial to adapt your domain name for GEO and use descriptive TLD names like .ai to showcase your industry, but it’s also vital to maintain a long-term focus on the sustainability of your branding and online presence.

In a rapidly evolving tech landscape where more AI firms are emerging each day, adopting a .ai domain name may become limiting in the future, with a more saturated market and the technology’s continued transition into mainstream usage. 

With this in mind, it’s worth considering a domain name that can allow room for expansion into related industries without requiring a complete rebrand later down the line. When trying to achieve a strong level of brand familiarity, many decision makers fall into the trap of forgetting that future scaling initiatives can open the door to new markets and audiences that make old domain names obsolete. 

Adopt a defensive registration strategy that covers all bases. To action this, look to secure different domain variations, including common misspellings, different TLDs, and even abbreviations to keep prospective cybersquatters at bay. This can also ensure an adaptive approach that you can use to keep your business relevant as it grows or even contracts. 

Keeping it Simple

These four key considerations are nothing without an emphasis on simplicity, and if you lose track of a straightforward and easy-to-pronounce online presence, you threaten to close your business off to various market segments. 

When brainstorming the best possible names that are fitting for the age of AI, always bounce your ideas off your teams and various stakeholders to keep things in perspective. 

The world’s best domain names can be shared seamlessly through word of mouth, and very rarely does the excessive use of hyphens, numbers, or complex spellings make the cut. If possible, take your idea global to see if your name works internationally. Should there be any indication that your domain name is too complicated to function, it’s worth exploring your alternative choices. 

Artificial intelligence is not only transforming web development, but it’s also fundamentally shifting how we use the internet. This calls for an adaptive approach to how we name our domains today, with new risks and opportunities emerging in equal measure that can significantly reward the most adaptable brands.