How To Use Technology to Scale Your Tutor Business for Potential Investors

Tutoring is something that has existed for centuries. So what does this have to do with technology and investors? Nowadays, people start their own tutoring businesses in order to offer specialized services. 

Tutoring is usually offered in the form of one-on-one or smaller group sessions. Traditionally, tutoring businesses were built on local networks, manual scheduling, and in-person sessions. While this still works great on a small scale, it makes it difficult to expand.

If you want to grow your tutoring business by hiring employees and getting more clients, you’ll need to implement the right technology and toolset. We’ll explore the various aspects of tutoring businesses that will attract investors, allowing you to grow exponentially. 

The foundation of tutoring businesses

Tutoring has always been based on personal expertise, strong communication, and trust between tutor and student. But that first step in the right direction is important.

If you want to become an online tutor in the UK, for example, it can help to establish yourself as an expert first. FindTutors makes that easier through its platform matching tutors with students and helping you expand your reach as an expert in your subjects. 

Many people are now confused about whether college is worth it, and don’t trust various courses and gurus on the internet so tutoring might be a reliable middle ground. With the growing demand for personalized education, businesses in this category need to find a structured approach.

The tutoring businesses that succeed today combine educational quality with operational systems, which make administrative tasks more straightforward to handle and other time-consuming processes automated.  

Importance of technology in tutoring for investors

From an investor's perspective, it’s important for businesses to be innovative, scalable, and have proper structures. They’re investing not only in the quality of the tutoring but in business as a whole, and this includes various operational processes. 

Technology helps businesses streamline finding clients, providing service, expanding, and delivering the right experiences. The tools we’ve mentioned in this article are exactly what’s needed to have successful operations that reap those benefits. 

Investors are there to help you expand and make money, but this would be hard without a strong online presence and reliable systems. For example, if your company doesn’t use scheduling platforms, both tutors and students can get confused.

This can lead to missed classes and, eventually, bad reviews. Dozens of one or two-star reviews are enough to make your company unattractive to investors. 

Building your toolset for tutoring

We’ll explore a number of different tools, each with its specific applications for tutoring businesses. Some of them are costly, while there are free options for others. However, keep in mind that you’ll need skills and/or employees to handle certain processes.

1. Using CRM

Customer relationship management systems are essential for organizing client data, tracking communications, outreach, and managing sales pipelines. It ensures that you have the necessary data on all clients and that no client gets neglected.

For example, Meridian PE, a private equity firm with education investments, looks for businesses that use CRMs to create visibility across operations. CRMs are valuable because they can be integrated with numerous other tools, especially the ones from this list.

Platforms like Zapier allow you to automate the whole sales process or schedule calls with clients without hassle. 

2. Online booking and scheduling

One of the most important tools that you must implement. Depending on the number of students that your business is tutoring, you likely have some form of booking system implemented. 

Systems, such as Calendly, Acuity Scheduling, or TutorBird, allow students and parents to self-schedule sessions, receive automated reminders, and cancel or reschedule without the need for direct contact.

Furthermore, booking and scheduling systems are also crucial for arranging calls with new clients and students. Your sales team, if you have one, should know when they are going to have calls with new clients.

By using these feature-rich platforms, you can save time, minimize client churn rate, and maintain high-quality services. With the right platforms, your tutors will be able to receive reminders and have a straightforward way of checking their schedule.  

Some options have free versions, like Google Calendar, which can help tutors organize both their personal and work schedules. Investors view automated scheduling as a sign of efficiency and a key component of a business that can grow without adding administrative overhead.

You can also automate which tutor gets which student, preventing burnout for yourself and your employees. 

3. Learning management system

A Learning Management System (LMS) is a crucial part of tutoring businesses. It serves as a centralized place for everything that’s directly related to the tutoring process. For example, it helps you centralize your curriculum, monitor student progress, deliver assignments, track performance data, and provide personalized feedback.

This is quite advantageous for both students and tutors. Platforms like Moodle, Canvas, or Teachable offer flexibility and automation while delivering everything that tutors need for their teaching.

This is quite advantageous for tutors, as it helps them understand each student's progress and keep them on track. Students can receive a more personalized approach, which improves the quality of tutoring services.

4. Virtual classrooms

Undoubtedly, a virtual classroom platform is one of the most essential tools you’ll need. There are many options on the internet that are entirely free and have everything that you’ll need, but you should also look for scalable options.

Remote education has experienced a boom since COVID, and many educators saw the benefits that it offers. First and foremost, virtual classes remove any limitations of geography, allowing your tutors to work with students globally. 

To actually have virtual classes, you’ll need platforms that are reliable and have high uptime, preventing any disruptions during classes. Many virtual classrooms also come with features, such as annotation and recording, which can help your tutors hold asynchronous classes or allow students to get back to certain parts of the lessons and refresh their memory. 

5. Digital marketing

Since we’ve focused mainly on the tools that directly benefit the tutoring process, let’s return to the business side of tutoring. You’ll need digital marketing to build authority and attract new clients. 

Digital marketing processes don’t have to include hundreds of employees working on SEO, SMM, and video content. Instead, you should understand your target group and then specialize in conducting marketing in that one direction.

For example, if your students are Gen Z, you can focus on creating short-form content on TikTok. If your target group is individuals older than 50, you can use Facebook or longer videos on YouTube. 

The bottom line is to personalize your digital marketing strategies according to the demographics and profiles of the right clients. 

6. Developing learning platforms

An advanced way of attracting more people and increasing the quality of your tutoring business is developing your own learning platform. This platform would include everything that students and teachers need. 

Developing your learning platform is a big deal, and it’s unrealistic for startups and medium-sized businesses. However, this venture can be quite innovative and attract potential investors. 

7. Improving accessibility 

Unfortunately, many individuals have hearing or vision problems. They shouldn’t be excluded from the potential that personalized education offers. You should include accessible tutoring options. 

For example, recorded sessions with captions, or slower lessons, narrated in a slow and understandable manner. Improving accessibility helps you attract more people, but also builds your reputation in a positive light. 

Technology is crucial for attracting investors

To make the point obvious, investors won’t invest in individual tutors who have a few students, helping them pass their exams. Instead, they’ll look for small, medium, and large businesses that have hundreds or thousands of clients.

In order to reach this number, you’ll need to apply the right technology for different business processes. Eventually, the scaling will slow down, and if you’re profitable enough, you’ll attract potential investors. 

You don’t have to implement each tool on the list to obtain satisfactory growth or attract investors. However, making the right decisions in terms of technology that you’ll implement will undoubtedly increase your chances of success.

Remember that tools that will make a failing business into a successful one overnight don’t exist. However, you can implement many options that will help you improve various processes and business aspects of your tutoring company.