Simone Biles Net Worth 2025: Olympic Champion's Surprising Fortune Revealed

Simone Biles' net worth has reached an impressive $25 million in 2025, making her one of the wealthiest Olympic athletes worldwide. The seven-time Olympic medalist stands among the highest-paid female athletes and earned around $10 million in 2022.

Let's get into Simone's earnings from endorsements, medal bonuses, and her business ventures.

What Is Simone Biles’ Net Worth in 2025?

Simone Biles' wealth has grown as much as her medal collection. Her dominance in gymnastics and business ventures has pushed her fortune to new heights in 2025.

Latest estimates and sources

Celebrity wealth trackers and financial publications value Biles' fortune between $20-25 million in 2025. This number comes from her public deals, property investments, and career earnings. Her annual income spikes after Olympic performances, according to Forbes and other financial outlets.

These numbers come from multiple sources:

• Public endorsement deal announcements

• Real estate transaction records

• Tournament prize money documentation

• Industry standard rates for appearances

• Social media engagement metrics that show her influencer value

The estimates paint a clear picture but aren't perfect. Biles keeps much of her financial portfolio private. Her investment returns and private business ventures aren't fully visible in public estimates.

Growth from previous years

Biles' net worth keeps climbing steadily. She was worth about $6 million after her breakthrough at the 2016 Rio Olympics. The Tokyo Games in 2021 helped double that figure.

Her wealth grew faster because of:

1. Olympic success multiplier - Each gold medal made her more marketable

2. Strategic brand partnerships - The change from Nike to Athleta brought more equity-based deals

3. Social media monetization - Bigger platforms mean higher rates for sponsored content

4. Investment maturity - Her early investments now bring steady returns

She saw her biggest financial gains between 2021-2025. This matched her return to gymnastics and her dominance at championship events. Most athletes peak financially during competition years. Biles turned her athletic success into lasting business ventures.

How net worth is calculated

Net worth calculations for celebrities need more than simple math. Financial experts look at several factors for athletes like Biles:

Asset evaluation:

• Real estate holdings at current market value

• Investment portfolios (stocks, bonds, private equity)

• Business ownership stakes

• Intellectual property rights

• Luxury possessions (vehicles, jewelry, art)

Liability subtraction:

• Outstanding mortgages

• Business loans

• Tax obligations

• Management and agent fees

Biles' income streams vary in stability and growth potential. Her endorsement contracts might include performance bonuses, equity positions, or royalty deals that change in value. The Athleta partnership likely mixes guaranteed payments with performance incentives.

Different assets need different valuation methods. The trickiest part is putting a value on her personal brand. Her influence grows beyond sports into fashion, entertainment, and social activism.

Biles stands out because she doesn't rely on just one income source. She built multiple revenue streams that will keep generating wealth after she stops competing. This smart financial planning explains her growing net worth, even during breaks from competition.

Breaking Down Her Income Sources

Simone Biles' medal collection amazes the world, and her income streams match this excellence. Her multimillion-dollar fortune comes from many sources that go way beyond the reach and influence of gymnastics competitions.

Olympic medal earnings over the last several years

Olympic medals bring glory and substantial financial rewards. Athletes receive $37,500 for gold medals, $22,500 for silver medals, and $15,000 for bronze medals from the U.S. Olympic and Paralympic Committee. Some reports show gold medal bonuses reaching $38,000.

Biles earned $135,000 in medal bonuses at the Paris Olympics with three gold medals and one silver medal. Her fellow Olympic champions showed similar success - swimmers Torri Huske and Regan Smith earned $157,500 and $142,500 from their multiple podium finishes.

These Olympic earnings make up a small part of Biles' yearly income. She made about $7.1 million in 2023, with only $100,000 coming from competitions. The rest—about $7 million—came from endorsements and sponsorships.

The United States Appreciation for Olympians and Paralympians Act, signed by President Obama in 2016, made these medal bonuses tax-free for athletes earning less than $1 million yearly.

USA Gymnastics stipends and bonuses

Elite gymnasts like Biles receive monthly stipends through USA Gymnastics' tiered funding system. Her Olympic and World Championship medals qualify her for the highest tier—$3,000 monthly ($36,000 annually). Athletes over 22 get an extra $350 monthly "cost of living" stipend.

The system rewards excellence through different tiers:

• Tier 2: $2,500/month for Olympic finalists or recent World Championship medalists

• Tier 3: $2,000/month for Olympic team members or World Cup medalists

• Tier 4: $1,500/month for top national competitors

• Tier 5: $1,000/month for Senior National Team members

This support helps developing athletes but adds little to Biles' total earnings given her commercial success.

Speaking fees and public appearances

Biles makes most of her money from speaking engagements and public appearances. She ranks among the most prominent athletes globally, and her speaking fees reflect this status. She commands between $300,000 and $400,000 per appearance.

Virtual events cost around $200,000, while live events start at $200,000 and can reach $300,000.

She speaks about:

• Olympic and athletic experiences

• Diversity and inclusion

• Social activism and mental health advocacy

• Overcoming adversity

• Women's empowerment and leadership

A few speaking engagements each year generate millions in income. This explains why she earned $7 million from endorsements and appearances compared to $100,000 from gymnastics in 2023.

This income structure lets Biles choose her competitions carefully and prioritize her physical and mental health—something she's always valued. Her success shows how top athletes can build wealth beyond competition earnings.

Simone Biles’ Endorsement Empire

Simone Biles has built an endorsement portfolio that matches her impressive medal collection in both prestige and value. Her wealth comes mostly from endorsements, which far exceed her competitive gymnastics earnings.

Top brands she works with

Biles chooses her brand partners based on her athletic excellence and personal values. She left Nike in 2021 and signed a game-changing deal with Athleta to become their athletic wear brand's face. This partnership stands out because it includes her own signature performance wear line and supports her Gold Over America Tour.

Her impressive roster of major brand partners includes:

• Athleta: Her main apparel sponsor, giving her both money and creative control

• Visa: A partnership that started before the 2016 Olympics

• United Airlines: Their official airline partner

• Uber Eats: She stars in their "Tonight I'll Be Eating" campaign

• Core Power: A protein drink deal focused on recovery

• Oreo: Featured in Olympic promotions

• Nabisco: Part of "Team Nabisco" Olympic marketing

• Powerade: Sports drink deal that promotes hydration

Biles picks her partners wisely. She works with brands that match her values and let her true voice come through. This strategy creates deeper, more profitable relationships instead of just chasing more deals.

Annual income from sponsorships

Sponsorships make up most of Biles' yearly income. She earned about $7 million from endorsements in 2023, while competition earnings were just $100,000. This 70:1 ratio shows she's as smart in business as she is talented in athletics.

Her value to brands shot up after the 2016 Rio Olympics, where she won four gold medals and became a household name. Each Olympic cycle has made her more valuable commercially. Experts think her endorsement earnings will jump about 20% after the Paris Olympics.

Brands pay top dollar for Biles because:

1. She has unmatched athletic achievements (25+ World Championship medals)

2. Her social media presence feels authentic

3. People know her beyond gymnastics

4. She speaks up for mental health and social causes

Her deals often include bonuses tied to Olympic success. When she wins medals, she earns more from endorsements and becomes more valuable to future partners.

Impact of social media on brand value

Biles' social media presence is the life-blood of her endorsement value. She has over 11 million Instagram followers and keeps them engaged across platforms, which gives brands exceptional reach.

Her social media value comes from real connections, not just follower counts. She posts about her training, shares personal moments, and stays genuine. These posts get hundreds of thousands of interactions. Brands trust her authenticity and pay premium rates to work with her.

A sponsored post on Biles' Instagram can bring in $30,000-$60,000. Her social channels have become a major income source separate from traditional endorsement contracts.

She's also increased her brand value by speaking openly about mental health.

Breaking stigmas and showing her vulnerable side has helped her connect with people who aren't just sports fans. This broader appeal attracts brands targeting different audiences.

Her social media success has changed how gymnasts earn money. Before, gymnasts made most of their money during Olympic years and struggled between Games. Biles shows that creating consistent content keeps both relevance and revenue flowing, whatever the competition schedule.

Beyond the Gym: Business and Lifestyle

Simone Biles has built an impressive business empire that adds to her net worth beyond her athletic achievements. Her financial portfolio shows her business skills outside the gym through signature apparel lines and multimillion-dollar real estate investments.

Athleta collaborations and product lines

Biles started a long-term partnership with Athleta in 2021 after ending her relationship with Nike. This collaboration stands out from typical athlete endorsements. It aims to "promote community, ignite activity, and inspire the next generation". The partnership focuses on the Athleta Girl brand to strengthen young women across the country.

She works with Athleta's design team to create signature products, which include multiple capsule collections. Her first collection for multiple generations had five activewear pieces for women, two for girls, and a belt bag. The prices ranged from $28 to $199.

As a member of Athleta's Power of She Collective, Biles helps create products while supporting female strength and wellness. This business venture shows her dedication to working with brands that share her values rather than just maximizing endorsement money.

Real estate purchases and investments

Biles and her husband, NFL player Jonathan Owens, have invested heavily in property. Their pride and joy is a custom Texas mansion worth over $3 million that's being built.

Their Houston waterfront property features:

• Luxury finishes with mirrored ceilings and marble bathrooms

• A large personal gym with high ceilings and big windows

• Home theater, game room, and wet bar

• Two floors with upper-level balconies that look out over the water

This mansion adds to Biles' growing property collection. She bought homes in 2018 and 2020. Her current home, purchased in 2020, has a contemporary ranch-style design with a clean white exterior.

She also enjoys luxury items beyond real estate. These include a white Mercedes G-Wagon worth $150,000 and a Hermes purse from her parents.

Personal brand and media appearances

Biles has created a strong personal identity beyond athletics. She appears regularly in interviews and speaking events where she talks about her trip, mental health advocacy, and social initiatives.

Yes, it is clear her personal brand includes more than athletic excellence—it represents authenticity, resilience, and strength. Her choice to work with companies that share her values has "strengthened her brand identity" and connects with "like-minded consumers".

Biles uses her platform to motivate others. Her approach to business teaches entrepreneurs and athletes how to build "strong, value-driven brands that strike a chord with their audiences".

This smart business approach will help grow her net worth through ventures that will succeed long after she stops competing in gymnastics.

How Simone Biles Redefined Athlete Wealth

Simone Biles has reshaped the scene for athletes with a new model of wealth creation

that goes way beyond the reach and influence of traditional gymnastics earnings.

From athlete to entrepreneur

Simone Biles has grown from a medal-winning gymnast into a smart businesswoman. She took inspiration from athletes like Shaquille O'Neal to turn her athletic fame into lasting business success. Her business trip started with "Taste of Gold," a restaurant that will open at Houston's George Bush Intercontinental Airport in early 2025.

"I am a foodie at heart," Biles explains about her restaurant venture. "Our hope with Taste of Gold is to offer a beautiful dining experience that features award-winning, signature menu items with some of my favorite flavors sprinkled in for our guests".

Her business portfolio has NFT collections with Autograph, similar to tennis star Naomi Osaka's successful model. This mix of ventures shows she understands that athletic careers don't last forever, but business empires can create wealth indefinitely.

Her influence on brand ethics and values

Biles made headlines in 2021 by leaving Nike for Athleta. This wasn't just another sponsorship change—it showed a values-driven business decision. "They stand for everything that I stand for," Biles stated about Athleta. This $2 billion brand owned by Gap became her partner because it lined up with her commitment to enable women.

Biles puts shared values first when she reviews potential partners. "Simone is involved with every aspect of her business, especially when you have sponsorship opportunities," notes her representative. She looks for real partnerships where brands support her initiatives as much as she supports theirs.

Setting new standards for Olympic athletes

Olympic athletes now follow Biles' blueprint to financial success. All but one of these American high-performance athletes earn nowhere near $15,000 annually. Biles shows how athletes can build eco-friendly wealth through smart decisions.

Her approach teaches athletes to:

• Put values first instead of quick payouts

• Build personal brands beyond athletic achievements

• Create different income streams that last longer than competitive careers

Biles proves athletes can have both mental health and financial success without sacrificing either.

Conclusion

Without doubt, Simone Biles turned her athletic success into financial wealth. She built a $25 million empire with smart endorsements, speaking events and business ventures. Her approach shows athletes how to build lasting wealth and stay true to their values. Biles now stands as a gymnastics legend and a smart entrepreneur.

FAQs

Q1. What is Simone Biles' estimated net worth in 2025?

Simone Biles' net worth is estimated to be around $25 million in 2025, reflecting her success as both an Olympic champion and savvy entrepreneur.

Q2. How does Simone Biles generate most of her income?

The majority of Biles' income comes from endorsements and sponsorships, which far outweigh her earnings from gymnastics competitions. In 2023, she earned approximately $7 million from endorsements compared to $100,000 from competition earnings.

Q3. What major brands does Simone Biles partner with?

Biles has partnerships with several major brands, including Athleta (her primary apparel sponsor), Visa, United Airlines, Uber Eats, Core Power, Oreo, and Powerade, among others.

Q4. How has Simone Biles expanded her business ventures beyond gymnastics? Beyond gymnastics, Biles has ventured into real estate investments, launched signature product lines with Athleta, and is opening a restaurant called "Taste of Gold" in Houston's airport. She's also involved in NFT collections and makes high-profile media appearances.

Q5. How has Simone Biles influenced brand partnerships for athletes?

Biles has set new standards by prioritizing partnerships with brands that align with her values, emphasizing authenticity and social responsibility. This approach has strengthened her brand identity and demonstrated how athletes can build sustainable wealth while staying true to their principles.