Steve Will Do It Net Worth 2025: The Shocking Truth Behind His Millions

The social media sensation Steve Will Do It has amassed a net worth between $5 million and $6 million, based on several financial sources. His rise to fame through extreme challenges has helped him build an impressive fortune from multiple revenue streams.

Steve's massive online presence tells quite a story about his worth. His YouTube channel boasts 4.7 million subscribers and has racked up over 340 million video views. 

Stephen Deleonardis (his real name) has created multiple income streams through social media, brand partnerships, business ventures, and cryptocurrency investments. Social Blade estimates put his YouTube earnings alone at $29,100 to $466,300 per year.

The sort of thing I love is how someone who got famous by eating thirty In-N-Out burgers in one sitting or downing a bottle of vodka in 15 seconds turned these wild stunts into a multi-million dollar empire. Platform restrictions haven't slowed him down. His work with the NELK Boys' NFT collection proved particularly lucrative, generating $23 million in January 2022 alone.

In this piece, let's tuck into the shocking truth behind Steve's millions and learn about his current financial status, income sources, business ventures, investments, and the controversies that shaped his path to wealth.

SteveWillDoIt Net Worth in 2025: The Real Numbers

SteveWillDoIt's net worth has grown to an impressive $10-12 million in 2025. This shows how well the social media star has done with his money moves and business deals. Some financial trackers put his worth at around $5 million, but the higher estimates paint a clearer picture.

How much is SteveWillDoIt worth today?

Stephen Deleonardis (that's SteveWillDoIt's real name) has built his wealth through smart business moves and online fame. Most sources say he's worth $5 million, but recent looks at his finances suggest it's closer to $10-12 million. These numbers vary because it's tough to track all his money streams and private investments.

He pulls in between $29,240 and $40,600 each month. This adds up to yearly earnings between $396,000 and $548,560 from his platforms. The real number is likely bigger since these figures only count his social media money, not his business profits.

His team-up with the NELK Boys turned out to be a goldmine. The Full Send clothing brand alone makes about $70 million in yearly profits. Steve gets much of this money as one of the founders.

Comparison with SteveWillDoIt net worth 2024

Steve's bank account kept growing from $10 million in 2024 to even more in 2025. He managed to get richer even after YouTube kicked him off the platform.

Year	Estimated Net Worth	Key Factors
2024	$10 million	YouTube revenue, brand deals, NELK collaborations
2025	$10-12 million	Expanded business ventures, Happy Dad growth, investments

His wealth has grown every year since he joined NELK in 2019. Each year brought new ways to make money and grow his business empire. His crypto investments also paid off big time, adding a lot to his wealth.

What influences his net worth the most?

Steve makes money from several sources. His businesses now bring in more cash than his content:

1. Content and Social Media: Even without YouTube, Steve makes between $29,100 and $466,300 yearly from his content. Most of this comes from Rumble and other platforms.

2. Business Ventures: His biggest money makers are:

   • Happy Dad Hard Seltzer - they've sold millions of cans since they started

   • Full Send Clothing - brings in about $70 million in yearly profits

   • NFT collections - NELK Boys' NFT drop in January 2022 made $23 million by selling 10,000 digital cards at $2,300 each

3. Investments: Steve put his money in:

   • Cryptocurrency - Bitcoin makes up a big chunk of his wealth

   • Luxury assets - he owns fancy cars like a $500,000 Rolls-Royce Cullinan and $300,000 Lamborghini Huracan

   • Real estate - he's got properties in Los Angeles and Florida

Social media made him famous, but his business moves turned him into a real mogul. Working with the NELK Boys helped change him from a content creator into a serious businessman.

How SteveWillDoIt Makes His Money

Stephen Deleonardis has built an empire that reaches way beyond the reach and influence of viral stunts. His wealth comes from multiple sources that keep evolving, especially after major platform changes forced him to change his business approach. Here's a detailed look at how SteveWillDoIt builds his impressive wealth.

YouTube and Rumble content revenue

Steve quickly adapted to Rumble after YouTube permanently banned him in 2022 for "severely and repeatedly" violating community guidelines. He now creates exclusive weekly content on Rumble with roughly 635,000 followers. 

His YouTube earnings ranged between $29,100 and $466,300 yearly before the ban. Rumble now serves as his main content platform where his loyal audience stays strong despite the challenges.

Steve's Instagram post was crystal clear: "I officially make 0 dollars from YouTube now... If I made videos for little kids I'd be a multi millionaire off YouTube". This platform change shows his ability to keep money flowing even when faced with obstacles.

Instagram and Kick monetization

Steve's massive Instagram following of 3.6 million brings in substantial money through sponsored content. His Instagram alone generates $26,400 to $36,200 monthly, adding up to yearly earnings between $396,000 and $548,560 across his platforms.

Steve has also found success on Kick as a streaming platform. He once shared how he "turned $1000 into $800,000" and asked followers to watch his livestreams. This platform has become a key part of his income as he spreads out from traditional content channels.

Sponsorships and brand deals

Steve's profitable endorsement deals focus on:

• Casinos and gambling promotions

• Sports-related endorsements

• Vitamin and supplement companies

His biggest endorsements include Full Send Supplements (started June 2022), Happy Dad (since June 2021), and PrizePicks. These deals often include ownership stakes instead of just promotional fees, which creates ongoing revenue from successful ventures.

Merchandise and Full Send Clothing

Full Send Clothing stands as one of Steve's biggest money makers. As a key NELK Boys member, he benefits from the brand's huge success - pulling in about $70 million in yearly profits from $100 million in annual revenue.

The brand uses a limited-release strategy that creates high demand. Each merchandise release brings over 300,000 visitors to their website at once, with exclusive drops of just 2,000 items selling out within minutes.

Happy Dad Hard Seltzer sales

Happy Dad Hard Seltzer represents Steve's biggest business win. Since its June 2021 launch, the brand has seen amazing growth:

• Over 150 million cans sold since launch

• Ranked #4 hard seltzer in the USA

• Sold 2.6 million 12-packs in 2022 (up from 698,000 in 2021)

• Brought in estimated annual revenue of $67.10 million

• Started in 16 states and added 6 more in 2023

Happy Dad's apparel line hit $3 million in sales in 2022. The brand's success comes from its real connection with Steve's audience - they created a hard seltzer specifically for beer drinkers.

Happy Dad's President John Shahidi explains it best: "It's so important for a creator to create a brand that is on brand for them. Nelk has Happy Dad because it's on brand for them". This perfect match between personal brand and product has created what experts estimate could be a $250 million company.

Business Ventures and Brand Ownership

Stephen Deleonardis' impressive net worth comes from a portfolio of business ventures that reach way beyond the influence of his social media presence. His entrepreneurial vision shows through the co-owned brands that bring in millions of revenue each year.

Co-founding Full Send and Happy Dad

SteveWillDoIt made his smartest business move when he co-founded the Full Send brand with NELK members Kyle Forgeard and Jesse Sebastiani. They trademarked "Full Send" - slang that means giving your absolute best in anything you do. What started as their party-hard mentality grew into a lifestyle brand that millions of fans now love.

Steve took things to the next level when he co-founded Happy Dad Hard Seltzer in June 2021. He worked with his NELK partners and the Shahidi brothers (John and Sam). The brand grew faster than expected and became the fourth largest seltzer brand in America. 

They've sold an incredible 224 million cans in just four years. The company now has 88 team members in the USA and 30 in Canada, which shows just how big the business has become.

Merchandise empire with NELK

Steve's success with Full Send merchandise matches his beverage empire. The clothing line uses a unique Supreme-style drop model. They release limited quantities (usually 2,000 items) once and never make them again. This lack of supply creates huge demand - their site gets over 300,000 visitors at once during drops.

This approach has paid off big time. Full Send merchandise pulls in about $100 million every year. While other influencers depend on ad money, Steve has built income streams that will last beyond his social media fame.

Collaborations with other influencers

Steve keeps growing his net worth through smart partnerships. He recently teamed up with Safety Shot, a wellness drink that lowers blood alcohol content. Steve will showcase the product on his social platforms, use it at major events, and share it with his network of top influencers.

Steve has worked on various NELK-related projects before this. The Full Send Podcast features celebrities who help promote Happy Dad. Big names like Elon Musk and Post Malone have appeared on the show. The brand reaches even more people thanks to partnerships with Druski, Dustin Lynch, and Snoop Dogg.

These business moves and partnerships have helped SteveWillDoIt grow from a content creator into a real business mogul. His diverse revenue streams keep adding to his growing wealth.

Investments That Boost His Wealth

Stephen Deleonardis has built an impressive investment portfolio beyond his business ventures. His smart approach to managing assets has helped grow his net worth to $10-12 million. The financial wisdom behind his decisions shows there's more to him than just his on-camera personality.

Luxury car collection as assets

Steve's remarkable car collection stands out as both a lifestyle statement and a smart investment. His automotive treasures include:

• A 2021 Lamborghini Huracan Happy Dad Edition valued at $300,000

• A 2021 Rolls-Royce Cullinan worth $500,000

• A rare one-of-ten McLaren currently valued at $1 million

These vehicles are more than just fancy purchases - they're appreciating assets with lasting value. His collection also features a Ferrari 455 Spider ($250,000) and a customized Maybach Sprinter ($250,000).

NFTs and digital collectibles

Steve leads the NFT revolution in the digital asset space. The NELK Boys NFT collection launch in January 2022 proved his success. The collection sold 10,000 digital cards at about $2,300 each and generated $23 million in minutes. This venture alone added about $5 million to Steve's personal wealth.

Bitcoin and crypto investments

Steve jumped into cryptocurrency early. Bitcoin investments now make up a big part of his wealth. A crypto wallet hack in July 2023 cost him what he called "a weird amount of money". Notwithstanding that, his crypto portfolio remains crucial to building his wealth.

Real estate properties in LA and Florida

Steve owns several high-end properties alongside his other investments. His real estate collection includes a $5 million estate in Beverly Hills and a $3 million mansion in Florida. He bought a luxurious Miami penthouse for $2 million in 2021 that comes with stunning balcony views. 

These properties offer both personal luxury and investment variety.

Steve has turned his social media earnings into a strong portfolio through these different investment channels. His wealth continues to grow, securing his financial future whatever changes happen in platforms or industry trends.

Controversies and Setbacks That Shaped His Career

SteveWillDoIt's experience to wealth faced substantial challenges that threatened his empire and shaped his resilience. These controversies stymied yet oddly molded his path to financial success.

YouTube ban and its financial effect

YouTube permanently deleted Steve's channel with 4 million subscribers in August 2022. His editor accidentally showed gambling site Stake's URL while promoting his second channel. The ban destroyed a major revenue stream that generated between $29,100 and $466,300 annually. 

Steve remained financially secure but confessed in January 2025: "I rather make YouTube videos and have 0 dollars... versus having millions and not making videos... I'm just not passionate about anything right now".

Gambling platform promotions

The ban for Stake promotion led Steve to criticize YouTube's double standards. He pointed out that NELK continued advertising Stake without consequences. His frustration showed when he said "NELK has a 1 minute stake advertisement in the beginning of the video" while his ban stayed in place.

Public criticism and legal issues

Steve's problems extended beyond platform troubles to legal challenges. Security at Universal Studios arrested him in July despite his disguise of "a cap, sunglasses, and an exaggerated fake mustache." He had violated a previous trespassing ban from August 2023 for "public intoxication and inappropriate behavior". He also reportedly threatened legal action against YouTuber Coffeezilla over gambling allegations.

Conclusion

Steve Will Do It has amassed a remarkable net worth of $10-12 million from various income sources that are way beyond the reach and influence of his viral stunts. His career faced threats from controversies and platform bans, but these challenges ended up pushing him to develop more eco-friendly ways to build wealth.

The loss of his YouTube channel with 4 million subscribers didn't stop Steve. He quickly adapted by moving to platforms like Rumble and Kick. This resilience shows why his fortune keeps growing each year. His transformation from content creator to business mogul might be his most impressive achievement yet.

Happy Dad Hard Seltzer has become Steve's crown jewel during his trip to success. The brand now ranks as America's fourth largest seltzer brand. Full Send's limited-release merchandise strategy gets more and thus encourages more profits, reaching about $100 million yearly. These business ventures now add more to his wealth than his social media presence that ever spread.

Steve's investment choices have secured his financial future firmly. His wealth can handle social media's ups and downs, from his million-dollar car collection to prime real estate in Beverly Hills and Florida. His early jump into cryptocurrency and NFTs, though sometimes risky, has usually paid off well.

The sort of thing i love about Steve Will Do It's path to wealth is his incredible transition. A guy who became famous by eating thirty In-N-Out burgers in one sitting has turned these attention-grabbing stunts into serious business ventures worth millions. Platform restrictions and controversies created hurdles but forced him to build more reliable income streams beyond creating content.

Steve's financial future looks bright as his businesses grow and investments gain value. His methods might raise eyebrows and spark debates, but you can't argue with the results. His story shows how today's creators can make use of information their original fame to build lasting financial success through smart business moves and investments.

FAQs

Q1. What is SteveWillDoIt's estimated net worth in 2025? 

SteveWillDoIt's net worth is estimated to be between $10-12 million in 2025, reflecting significant growth from previous years due to his diverse business ventures and investments.

Q2. How does SteveWillDoIt generate most of his income? 

SteveWillDoIt's primary income sources include revenue from his social media content, profits from his Happy Dad Hard Seltzer brand, earnings from Full Send Clothing, and various sponsorships and brand deals.

Q3. What impact did the YouTube ban have on SteveWillDoIt's career? 

While the YouTube ban in 2022 eliminated a major revenue stream, it pushed SteveWillDoIt to diversify his platforms and focus more on his business ventures, ultimately contributing to his financial growth.

Q4. What are some of SteveWillDoIt's most successful business ventures? 

SteveWillDoIt's most successful ventures include co-founding Happy Dad Hard Seltzer, which has become the fourth largest seltzer brand in America, and his involvement in Full Send Clothing, which generates approximately $70 million in yearly profits.

Q5. How has SteveWillDoIt invested his wealth? 

SteveWillDoIt has invested in a diverse portfolio including luxury cars, real estate properties in Los Angeles and Florida, cryptocurrencies (particularly Bitcoin), and NFTs, demonstrating financial acumen beyond his social media persona.