Growth hacking has become an essential part of any startup, and with so many tools on the market, it can be overwhelming to know which ones to use. To help you make the right choice for your business, we've compiled a list of the top 50 must-have growth hacking tools for startups. From A/B testing and email marketing to social media and analytics, these tools are helpful when it comes to driving growth and maximizing your return on investment. Whether you're just starting out or looking to take your growth to the next level, this comprehensive list has something for everyone. So, without further ado, let's dive into the top 50 must-have growth hacking tools for startups.
Growth Hacking Tools for Startups
A/B Testing
A/B Testing is a powerful tool for growth hacking, as it allows companies to quickly and accurately test different versions of a website to determine which performs best for the goal in question. A/B testing can be used to compare two versions of webpages, landing pages, emails, and more in order to find out which offers better results, such as increased engagement or conversion rates. A/B Testing provides companies with invaluable insight into their customers' behavior, allowing them to make informed decisions about the changes they should implement in order to achieve their desired goals. A/B testing is an effective and efficient way of ensuring the success of any online marketing strategy. Below are some of the best A/B testing tools that are available for startups.
Optimizely: Optimizely is a powerful A/B testing platform that allows you to easily create and run experiments on your website or mobile app. It offers a wide range of features, including visual editing, personalization, and multivariate testing.
VWO: VWO is a leading A/B testing tool that offers both web and mobile optimization capabilities. It has a user-friendly interface and offers a range of features, including heatmaps, session recordings, and visitor behavior tracking.
Google Optimize: Google Optimize is a free A/B testing tool that integrates seamlessly with Google Analytics. It offers a range of features, including multivariate testing and the ability to target specific audiences.
Crazy Egg: Crazy Egg is a popular A/B testing tool that offers a range of features, including heatmaps, scroll maps, and overlays. It is easy to use and integrates with a variety of other tools, making it a good choice for startups.
Convert: Convert is a comprehensive A/B testing platform that offers a range of features, including multivariate testing, personalization, and behavioral targeting. It is designed to be user-friendly and integrates with a variety of other tools.
Social Media
Social media is becoming an ever-present tool in the growth hacking world. Companies can take advantage of it to reach more potential customers, build their brand's reputation, and increase their exposure. Here are some of the best social media management tools:
Hootsuite: Hootsuite is a popular social media management platform that allows you to manage multiple accounts and schedule posts across multiple networks. It offers a range of features, including analytics, monitoring, and engagement tools.
Buffer: Buffer is a social media management tool that allows you to easily schedule posts and track their performance. It offers a range of features, including analytics, custom scheduling, and team collaboration.
Sprout Social: Sprout Social is a comprehensive social media management platform that offers a range of features, including analytics, engagement, and listening tools. It is designed for businesses of all sizes and integrates with a variety of other tools.
TweetDeck: TweetDeck is a social media management tool that is specifically designed for Twitter. It allows you to manage multiple accounts and schedule tweets, as well as track their performance and engage with your audience.
Later: Later is a social media management tool that is specifically designed for Instagram. It allows you to schedule posts, track their performance, and engage with your audience. It also offers a range of other features, including analytics and hashtag suggestions.
Automation
Automation is increasingly used in growth hacking as it can help to streamline processes, save time and reduce manual effort. Automation tools are designed to take care of repetitive tasks and free up resources so that marketers can focus on more strategic objectives such as goal setting, audience targeting, and improving customer experience. Here are some of the best automation tools:
Zapier: Zapier is a popular automation tool that allows you to connect different web applications and automate tasks between them. It offers a wide range of integrations and is suitable for businesses of all sizes.
IFTTT: IFTTT is an automation tool that allows you to create "recipes" that automate tasks between different web applications. It offers a wide range of integrations and is suitable for businesses of all sizes.
Make (formerly Integromat): Make is an automation tool that allows you to create complex automation between different web applications. It offers a wide range of integrations and is suitable for businesses of all sizes.
Workato: Workato is a comprehensive automation platform that allows you to automate complex business processes. It offers a wide range of integrations and is suitable for businesses of all sizes.
Tray.io: Tray.io is an automation tool that enables users to increase their productivity and simplify tedious processes. With Tray.io, users get access to a suite of powerful integration tools that can automate various tasks such as setting up workflows, triggering notifications, and scheduling applications.
Analytics
Analytics tools play a vital role in growth hacking, allowing users to measure the success of their marketing efforts. Analytics provides detailed insight into what works (and what doesn't) so that businesses can make educated decisions moving forward in terms of their strategy. Analytics help companies understand who their customer base is and can track user activity and behavior to gain a deeper understanding of the customer journey. By using analytics tools, businesses can view metrics such as conversion rate, engagement rate, total content views, and much more. Here are some of the best analytics tools:
Google Analytics: Google Analytics is a free and powerful web analytics platform that allows you to track and measure the performance of your website. It offers a range of features, including real-time data, custom reports, and integration with other Google tools.
Mixpanel: Mixpanel is a comprehensive analytics platform that allows you to track user behavior and engagement on your website or mobile app. It offers a range of features, including cohort analysis, funnels, and retention reports.
Amplitude: Amplitude enables users to unlock insights from their data and gain deeper visibility into customer behaviors, trends, and engagement. Whether it be analyzing product usage or tracking revenue trends, Amplitude provides real-time data insights that allow businesses to identify key opportunities for growth and success.
Heap: Heap is an analytics platform that offers automatic event tracking and user segmentation. It is designed to be user-friendly and integrates with a variety of other tools.
Kissmetrics: Kissmetrics is an analytics platform that focuses on user behavior and engagement. It offers a range of features, including cohort analysis, funnels, and retention reports.
Email Marketing
Email Marketing tools are commonly used by businesses to reach a broad target audience for growth and expansion. Email marketing is effective, low-cost, and easy to launch, making it one of the most popular methods available for getting more people exposed to a brand or product. Here are some of the best email marketing tools:
Mailchimp: Mailchimp is a popular email marketing platform that offers a range of features, including customizable templates, automation, and integration with other tools. It is designed to be user-friendly and suitable for businesses of all sizes.
HubSpot: HubSpot is a comprehensive marketing platform that offers email marketing capabilities, as well as a range of other features, including CRM, SEO, and social media. It is designed for businesses of all sizes and offers a range of pricing options.
Constant Contact: Constant Contact is an efficient and cost-effective email marketing tool that allows businesses to send out tailored promotional materials to a wide selection of subscribers. Constant Contact boasts many features, such as customizable templates and a powerful set of reporting tools that make it easy for users to track their campaigns.
Campaign Monitor: Campaign Monitor is an intuitive email marketing tool that helps businesses of all sizes deliver personalized messages to their customers. Campaign Monitor utilizes powerful AI technology to evaluate customer preferences, create targeted emails, and track the success rate of emails sent. Campaign Monitor can help businesses effectively market to potential or existing customers with a vast array of customizable features like personalized messaging and event tracking.
AWeber: AWeber is an email marketing tool designed to help small businesses increase their customer base and raise brand awareness. AWeber simplifies the process of sending out newsletters, promotional materials, or updates—simply create compelling content, upload a list of contacts, and AWeber takes care of the rest.
Content Marketing
If you're looking for a way to boost content management and grow engagement with your content, a content management tool can be the answer. Content management tools are designed to make it easier for businesses to create content, streamline the content distribution process, analyze performance data, and ultimately help content reach its full potential. Not only do these solutions streamline content creation and deployment processes, they provide real-time analytics so businesses can see what content is connecting with their audience and where improvements need to be made. Here are some of the best content marketing tools:
BuzzSumo: BuzzSumo is a tool that allows you to find the most popular content in your industry, as well as track the performance of your own content. It offers a range of features, including alerts, influencer tracking, and analysis.
CoSchedule: CoSchedule is a comprehensive marketing platform that offers a range of features, including content planning, scheduling, and analytics. It is designed to be user-friendly and integrates with a variety of other tools.
Ahrefs: Ahrefs is a tool that allows you to track the performance of your content, as well as research keywords and competitors. It offers a range of features, including backlink analysis, keyword research, and site audits.
Moz: Moz is a tool that offers a range of features for content marketing, including keyword research, site audits, and link building.
SEMrush: SEMrush is a tool that offers a range of features for content marketing and its user-friendly interface makes it quick and easy to research keywords, analyze competitors, identify trends, and create engaging content that gets results.
Project Management
Project management tools are incredibly useful for growth hacking, especially when you're dealing with complex projects. Instead of having to handle all project-related activities manually, project management tools streamline the entire process by allowing you to manage project timelines, resources, and tasks more efficiently. By leveraging project management tools, you'll be able to accomplish goals faster and keep everyone on the same page in terms of progress. Here are some of the best project management tools:
Trello: Trello is a popular project management tool that allows you to organize and track your projects using a visual board interface. It is easy to use and offers a range of features, including collaboration, integrations, and automation.
Asana: Asana is a comprehensive project management platform that offers a range of features, including task management, collaboration, and integrations.
Basecamp: Basecamp is a powerful project management tool that helps teams of all shapes and sizes work together more effectively. With Basecamp, teams can easily collaborate on projects, assign tasks to fellow members, keep communication organized in one space, track progress with useful metrics, and share documents securely.
ClickUp: ClickUp is an amazing project management tool that makes staying organized and on track with your tasks quick and easy. ClickUp provides versatile features for users including task delegation, commenting, reminder notifications, Gantt charts, and much more!
Jira: Jira is a powerful project management tool that has become extremely popular in the past few years. It helps teams keep track of their tasks and stay organized and on track at all times. Jira offers great flexibility, allowing teams to break down complex tasks into smaller ones and log time, join sprints, set workflow rules, and easily generate reports.
Stackby : Stackby is solid Smartsheet alternatives and versatile project management platform that combines the functionalities of database, spreadsheets, 350+ Templates which is ready-to-use and business APIs to streamline workflows. It offers a visual interface that simplifies data management, making it suitable for project management, CRM, content planning, and more. Through its integrations and templates, Stackby aims to enhance productivity and organization for teams and businesses.
Designing
Designing tools provide an innovative way to market products and services in a cost-effective manner. By leveraging the power of visuals such as images, videos, and presentations, businesses can quickly capture their customers' attention, emphasize why people should invest in their product or service, and ultimately boost their sales performance. Here are some of the best designing tools:
Canva: Canva is an amazing and user-friendly design tool that can help anyone create visuals tailored to their specific needs. Canva features a wide range of customizable templates so users can design beautiful graphics for any occasion. Whether you're creating a presentation, poster, infographic, or website, Canva has the tools you need to make your project look professional and polished. What's more, Canva's intuitive design tools make it easy for even those with minimal experience to create stunning designs. With Canva's library of fonts and images, the only limit is your imagination! Canva helps anyone with any level of technical skill create eye-catching visual content so they can communicate in a compelling way.
Adobe Creative Cloud: Adobe Creative Cloud provides access to Adobe products like Adobe Photoshop, Adobe InDesign, Adobe Lightroom, and more. With Adobe Creative Cloud, you can easily create posters, logos, flyers, websites, videos, and animations from one intuitive platform.
Visme: Visme is a design tool that allows you to easily create presentations, infographics, and other visual content.
InVision: InVision is a design tool that allows you to create interactive prototypes and designs. It offers a wide range of features, including collaboration, feedback, and integrations.
Sketch: Sketch is a popular design tool that is specifically designed for digital products. It offers a wide range of features, including vector editing, prototyping, and collaboration.
Productivity
Productivity plays a key role in growth hacking. As businesses continue to search for ways to increase their productivity, implementing productivity tools into everyday processes can be incredibly valuable and beneficial. Here are some of the best productivity tools:
Evernote: Evernote is a popular productivity tool that allows you to easily capture, organize, and access notes, ideas, and tasks. It offers a range of features, including collaboration, integrations, and a web clipper.
Todoist: Todoist is a productivity tool that allows you to easily manage your tasks and projects. It offers a range of features, including collaboration, integrations, and a customizable interface.
Trello: Trello is a popular productivity tool that allows you to organize and track your projects using a visual board interface.
Any.do: Any.do is a productivity tool that offers a range of features, including task management, reminders, and integrations. It is designed to be user-friendly and suitable for businesses of all sizes.
Google Workspace: Google Workspace (formerly known as G Suite) is a suite of productivity tools that includes popular applications such as Gmail, Drive, and Docs. It is designed for businesses of all sizes and offers a range of pricing options.
Customer Service
Customer service has a powerful impact on the success of any business. Whether it’s an online customer service chatbot or a customer satisfaction survey, customer service tools are perfect for growth hacking your business. By engaging with customers and understanding their preferences, customer service tools give entrepreneurs the inside scoop on how to further optimize customer experience and drive repeat purchases. With customer service tools becoming more advanced and accessible than ever before, there’s no reason why entrepreneurs shouldn’t take full advantage of them in order to foster their growth. Here are some of the best customer service tools:
Zendesk: Zendesk is the customer service tool of choice for businesses around the world. Zendesk allows customers to contact and receive help from companies quickly and reliably. Its cloud-based platform offers a fully customizable experience and several features, such as an integrated ticketing system, live chat capabilities, a self-service portal, and more.
Freshdesk: Freshdesk is an innovative customer service tool designed to quickly and easily provide excellent customer service. It simplifies managing support tickets and tracking customer inquiries, so that companies can focus their energy on providing quick, helpful, and personalized responses to customers. Freshdesk also makes knowledge management more convenient with its powerful search engine, various customization options, and seamless integrations with other business tools.
Help Scout: Help Scout is the perfect customer service tool to help you better manage customer relationships and provide your customers with an optimal experience. Help Scout allows businesses to efficiently communicate with customers and provide timely responses, making customer service much smoother for both the business and the customer.
Kayako: Kayako is a powerful customer service tool that enables organizations to deliver exceptional support experiences. Kayako offers a range of tools, such as an integrated ticket system, comprehensive customer data management, and automated workflows. Kayako also helps teams create better self-service content faster with its dynamic help center platform. With Kayako, companies can provide their customers with fast answers to their most frequently asked questions, personalized customer outreach messages, and streamlined issue tracking and resolution tools.
Intercom: Intercom is an invaluable customer service tool for businesses, providing a direct line of communication between customers and employees. The Intercom platform enables a two-way dialogue – employees can respond to customers' inquiries quickly, accurately, and at scale. Intercom's carefully crafted design makes it user-friendly; its intuitive interface allows for easy implementation into any existing system. With Intercom, businesses can have meaningful conversations with their customers in real-time and garner invaluable feedback which can then be used to improve products, processes, or services. Intercom leads to better customer satisfaction as companies are always accessible and attentive to their customers’ needs.
FAQ
What are growth hacking tools?
Growth hacking tools are an effective way for companies to increase growth and productivity. Many forms of growth hacking exist, including using data analysis to track growth areas and trends, conducting A/B testing to compare different variations of a product or advertisement, developing search engine optimization tactics, and experimenting with various media platforms to get maximum reach. Growth hacking allows businesses to take a strategic approach to growth while understanding the impact of the data they've gathered from their users. With growth hacking tools, businesses can make informed decisions that optimize growth potential, allowing them to leverage user insights and maximize their success in the long term.
What are the benefits of using growth hacking tools?
Growth hacking tools are invaluable resources to those looking to maximize growth potential in their businesses. These tools offer a variety of advantages, including the ability to track customer behavior, analyze data, and quickly adjust campaigns and strategies. By collecting and analyzing available data, growth hacking tools create an effective way to measure growth progress. They also offer easy-to-use reports that allow users to make informed decisions about their growth processes.
Another benefit of growth hacking tools is the emphasis on efficiency; without them, companies risk wasting too much time working inefficiently or applying outdated tactics. With efficient growth tracking capabilities, growth hackers can focus their efforts on projects that will yield successful results fast.
How can I use growth hacking tools to grow my startup?
Growth hacking can help entrepreneurs and small business owners launch and grow their startups by leveraging the right growth hacks. Access to growth hacking tools can unlock a new world of marketing opportunities, such as split-testing different websites or emails to determine the most effective version, A/B testing social media posts to measure engagement, or collecting customer feedback to guide product improvements. Growth hacking tools are also extremely useful for finding potential customers through web searches and social media trends. There is no doubt that growth hacking tools are invaluable in helping startups reach their growth goals—all it takes is a bit of time and effort to learn how best to utilize them.