Who Owns GamerSupps? The Untold Story Behind The Gaming Drink Empire

You might be curious about GamerSupps' ownership. Content creator Jonathan Schlatt (jschlatt) took control of this gaming energy drink brand in May 2022 after payment disputes with creators. The company started in 2015 when Eric Frayman, Ryan Morrison, and Ryan Garvey launched it together. 

Their success grew rapidly and the brand sponsored 69 videos within a week. GamerSupps expanded through mutually beneficial alliances that generated revenue in the eight-figure range.

The Origins of GamerSupps

Three entrepreneurs saw a chance to create a better energy supplement for gamers. They noticed a gap in the market for gaming-focused nutrition products. Unlike the traditional energy drinks that dominated the scene, GamerSupps would take a different path that put health benefits and performance first.

Who founded GamerSupps and when?

Eric Frayman, Ryan Morrison, and Ryan Garvey founded GamerSupps in 2015. The company set up its headquarters in Brick, New Jersey, where it still operates today.

The co-founders spotted a chance in the booming gaming and esports space. They saw gamers and competitive players drinking lots of energy drinks but lacking options made just for their needs and lifestyle.

Some sources mention 2016 as the founding year. However, reliable industry data shows 2015 as the year the founding team started the company. This small difference might show the gap between the company's formation and its products reaching stores.

The original vision behind the brand

GamerSupps started with a simple yet bold vision: to create a healthier alternative to regular energy drinks for gamers and esports fans. The founders tackled a clear market problem - traditional energy drinks packed too much sugar, calories, and questionable ingredients that worked against serious gamers' performance needs.

The company's materials state: "Gamer Supps Inc. epitomizes a paradigmatic entity at the intricate confluence of gaming nutrition and content creation, meticulously engineering products to address the hyper-specific and multifaceted demands of a globally dispersed cohort of gamers and content creators". Put simply, they wanted to make products that truly served what the gaming community needed.

The brand built its identity around "methodical and purpose-driven" state-of-the-art solutions. Their product became "the most effective and loved energy and focus formula", which showed their focus on both results and taste.

Early product development and target audience

The team's first product focused on three main benefits: health, taste, and cost. They knew success meant standing out from 7-year-old energy drinks through better ingredients and gaming-specific advantages.

The company's flagship product was a powdered energy supplement that offered:

• Zero calories (unlike sugar-heavy competitors)

• Better alertness and focus for gaming sessions

• Boosted productivity and better daily experience

Their branding showed clever thinking with "GG" (for "good game") front and center. This gaming term shows respect for skill in multiplayer video games. Such smart branding told gamers this product came from people who knew gaming culture.

GamerSupps knew exactly who they wanted to reach. Their perfect customer was mostly male (their website got 75% male visitors), young (53% aged 18-24), and lived mainly in North America and the UK. This clear picture of their audience helped create marketing that really connected with gamers.

The founders grew their business through influencer marketing and paid ads that led people to their online store. This strategy helped them reach gamers worldwide despite being new to the competitive energy supplement market. Making products that met gamers' needs while speaking their language helped them gain early market success.

Ownership Timeline: From Founders to jschlatt

The story behind GamerSupps' ownership shows the sort of thing I love - a startup that an internet personality bought and changed the energy drink landscape.

Original leadership and structure

Eric Frayman, Ryan Morrison, and Ryan Garvey created more than just a product when they started GamerSupps in 2015. They built an organization that put gaming culture at its heart. These three entrepreneurs managed to keep full ownership while growing the company from their New Jersey base.

The founding team stayed out of the spotlight in the early days and let their products do the talking. All the same, they brought their vision to life and steered the company through its early years by focusing on clean energy formulas for gamers.

Their distinctive approach to market growth centered on:

• Influencer partnerships with gaming content creators

• Direct-to-consumer sales models

• Community-centered product development

This strategy helped them build a loyal following, but it wasn't always smooth sailing. GamerSupps faced growing criticism about creator partnerships and payment practices by 2021. These problems ended up setting the stage for a major ownership change.

The 2022 acquisition by jschlatt

The gaming energy drink scene changed dramatically in May 2022. Jonathan "jschlatt" Schlatt – a popular YouTube content creator and Twitch streamer – announced he had bought GamerSupps. Many followers were surprised at first. Schlatt made his announcement in his typical quirky style, which made some community members wonder if it was real.

The deal was real. Jschlatt bought GamerSupps from the founding team for an amount that wasn't made public, and he went from being a brand ambassador to the owner. This marked a big moment - the first time a content creator took complete control from the original founding team.

Everyone soon recognized the ownership change. Industry publications confirmed Schlatt's status as GamerSupps' owner, and Wikipedia documented it too. Schlatt has been actively promoting the brand since buying it, showing he's deeply involved in running the company.

Why jschlatt bought GamerSupps

Schlatt had several reasons to buy GamerSupps in 2022. The brand's biggest problem at the time was its reputation, especially about not paying partner creators. A former brand ambassador named IceRocker said: "Most of you guys know me for this merch line I put out which I promoted the hell out of and made a pretty damn good name for.

In 2019 I did a sort of collab with GS who I was 'partnered' with at the time. I was a disaster from the very start…".

These reputation problems created both a challenge and a chance. Schlatt saw an opportunity to save a brand with great products but damaged relationships with creators. As a content creator himself, he probably saw the potential in fixing how the company worked with creators.

Schlatt has been working hard to improve GamerSupps' reputation in the gaming community since taking over. His leadership has moved the brand toward marketing that fits internet culture better - a strategy that uses his deep understanding of online communities.

The full ownership picture still isn't completely clear, but GamerSupps has confirmed that more creators have invested in the company. YouTuber/Twitch streamer SMii7Y recently became an equity partner. This suggests Schlatt wants to bring more creators' viewpoints into the company's ownership structure.

The Role of Creators in Shaping the Brand

Unlike traditional energy brands that use influencers as billboards, GamerSupps has built its identity around content creators and their communities. The company's creator-centric approach has shaped how it operates, markets, and develops products.

How GamerSupps uses influencer marketing

GamerSupps has developed a unique approach to influencer marketing that goes way beyond the reach and influence of typical sponsorship deals. The company assigns each creator a team member who keeps "an open line of communication to make easier promotion or correct any problems". This customized support will give a smooth collaboration between creators and the brand.

GamerSupps' commitment to creator autonomy sets it apart from competitors. Their partnership materials state, "We do not want you to ever change your style of content creation or feel any limitations from us". This freedom lets creators combine promotions smoothly in ways that feel genuine to their audiences.

The brand gives partners flexible discount codes for their communities, free or discounted products, early access to upcoming releases, and a chance to develop products together. GamerSupps looks for partnerships with content creators of all types—YouTube, Twitch, Instagram, Twitter, and beyond.

SMii7Y's partnership and investment

YouTuber Jaren Smith (SMii7Y) took his long-standing relationship with GamerSupps to a new level by becoming an investor and equity partner in April 2025. SMii7Y's voice carries weight in gaming entertainment with over 13 million subscribers across platforms and more than 4.3 billion total views.

SMii7Y's collaborations with GamerSupps had generated "more than eight figures in revenue" through previous product drops before his investment. His branded products include custom flavors and merchandise like the PIXEL CUPS LED Coaster.

SMii7Y explained his investment decision: "Gamer Supps, to me, was a fresh breath of air. Not just because the product itself works, but because the team behind it understands what it's like to work with creators". His equity partnership puts him in position to shape the company's future direction.

Creator-led product lines and branding

Creator collaborations are the foundations of GamerSupps' product development strategy. Limited-edition flavors and merchandise designed with creator input launch regularly. These collaborations feature custom artwork, branded packaging, and unique flavor profiles that appeal to specific creator communities.

GamerSupps partnered with internet personality Kaho Shibuya and Bleach anime character designer Masashi Kudo in July 2022. They created "Kaho's Guil-tea Pleasure" passion fruit iced tea flavor and a custom Waifu Cup. SMii7Y's collaboration has also produced multiple product lines that mirror his brand identity.

These creator-led products let fans support both the company and their favorite content creators at once. GamerSupps designs their collaborations with "the ultimate end goal of creative freedom for you and a compensation that matches".

The 'creator-first' business model

GamerSupps' business philosophy centers on what they call a "creator-first model". They state: "Our partners are the brand. They shape the drops, the voice, the culture—everything". This approach recognizes creators' authentic connections with audiences that traditional advertising cannot match.

This strategy is different from conventional energy drink companies that keep tight control over brand identity. Each GamerSupps partnership is "unique in its own way". The company tailors compensation structures to individual creators instead of using one-size-fits-all affiliate programs.

The company reviews potential partners based on quality rather than quantity metrics. They state: "Everyone's content is different and we understand that the value of a content creator is not tied to the amount of hours streamed but the quality of the content".

This philosophy helps GamerSupps build a diverse creator ecosystem that appeals to gaming communities of all types.

Controversies and Public Backlash

GamerSupps has faced its share of problems behind its bright branding and creator partnerships. These issues led to jschlatt buying the company in 2022. Payment disputes and hidden business dealings showed how hard it can be to run a creator-based business in the energy drink market.

Allegations of non-payment to creators

The company's biggest problems started in 2021 when creators said they weren't getting paid. Brand ambassador IceRocker spoke out about her bad experience and called it "a disaster from the very start". She later found that there was "a lot of folks had no way of getting paid".

The situation got worse when creators reported that GamerSupps tried to pay them with product instead of money they had promised. One creator said the company tried to take ownership of her designs by claiming she made them during work hours.

Transparency issues and hidden ownership

GamerSupps had problems with hidden business dealings before jschlatt took over. The company took creators' marketing ideas without giving credit or payment. On top of that, it made merchandise with creators' images without proper contracts.

These problems raised questions about who really ran GamerSupps and why decisions often hurt creators' interests. Many people questioned if the company's "creator-first" promises matched what they actually did.

Community reactions and boycott calls

The gaming community fought back against GamerSupps because of these issues:

• Many creators ended their partnerships, including kaiyo who left because "certain creators affiliated with the brand" shared "openly bigoted views without facing any consequences"

• Some creators told their fans to "stop supporting this predatory company"

• Others asked fellow creators to think twice about working with GamerSupps

New problems came up in 2023-2024. GamerSupps received backlash for working with controversial VTuber Kirsche Verstahl. Her right-wing political statements made more creators leave the company.

These problems still follow GamerSupps even after new owners took over. This shows how hard it is to build lasting creator partnerships in today's digital world.

What’s Next for GamerSupps?

GamerSupps has grown beyond its powder supplement roots under jschlatt's ownership. The company wants to challenge mainstream energy drink brands through new product formats, retail presence, and creator-driven state-of-the-art products.

Expansion into canned energy drinks

GamerSupps launched "GG - Gamer Guice" - a canned, ready-to-drink energy beverage that moves away from its powder-only beginnings. This bold move challenges 20-year old brands like Monster and Red Bull in the $14 billion RTD energy market. Each 16oz can has 100mg of caffeine, zero sugar, and zero calories. The formula stays true to their original powder products' health-conscious approach.

CEO jschlatt highlighted the brand's milestone: "This represents our biggest product innovation since the company's founding." The canned drinks come in two flavors - Waifu Tears and Dragonfruit Punch. These products target consumers who want convenience without losing the brand's gaming-focused benefits.

Retail ambitions and market competition

GamerSupps now pushes beyond direct-to-consumer sales through brick-and-mortar retail partnerships. The brand secured placement in select convenience stores across five states and plans national expansion by year-end. This retail strategy directly challenges traditional energy drinks that dominate physical shelf space.

The company opened a 45,000 sq ft production facility in Pennsylvania to support its growth. This new facility helps meet the rising demand while maintaining quality control over their expanding product line.

Future creator collaborations and product drops

Creator partnerships remain at GamerSupps' core strategy. After SMii7Y's equity partnership, the company plans three additional creator ownership deals in 2025. Each creator will develop signature products and shape the company's direction.

The next major launch features a limited-edition "Streamers Series" with custom flavors created alongside five prominent Twitch personalities. These creator-driven products help separate GamerSupps from corporate competitors and build stronger community ties.

Conclusion

GamerSupps has without doubt evolved from a founder-led supplement company into jschlatt's creator-driven empire. The brand faced reputation challenges due to past controversies. However, its expansion into canned drinks and retail partnerships demonstrates ambitious plans ahead. The gaming drink powerhouse continues to reshape the energy supplement market through innovative product development and a unique creator-first strategy.

FAQs

Q1. Who is the current owner of GamerSupps? 

Jonathan Schlatt, also known as jschlatt, acquired GamerSupps in May 2022. He is a prominent YouTube content creator and Twitch streamer who took over ownership from the original founding team.

Q2. What makes GamerSupps different from traditional energy drinks? 

GamerSupps focuses on creating healthier alternatives specifically tailored for gamers and esports enthusiasts. Their products are designed to be zero-calorie, sugar-free, and formulated to enhance focus and alertness during gaming sessions.

Q3. How does GamerSupps collaborate with content creators? 

GamerSupps employs a creator-first model, allowing influencers to shape product drops, brand voice, and culture. They offer personalized support, flexible promotion options, and even opportunities for collaborative product development and equity partnerships.

Q4. What controversies has GamerSupps faced in the past? 

GamerSupps has faced allegations of non-payment to creators, transparency issues, and criticism for certain partnerships. These controversies led to public backlash and calls for boycotts from some community members.

Q5. What are GamerSupps' plans for future expansion? 

GamerSupps is expanding into canned energy drinks, pursuing retail partnerships to establish a presence in brick-and-mortar stores, and continuing to focus on creator collaborations. They plan to challenge mainstream energy drink brands in the ready-to-drink market while maintaining their gaming-focused approach.