Who Owns GamerSupps Company? Ownership, Founders, and History Explained

Who owns GamerSupps company? GamerSupps is majority-owned by content creator Jonathan Schlatt, known online as Jschlatt, who acquired the brand in May 2022. 

In April 2025, YouTuber and streamer SMii7Y joined as an equity partner and investor. Beyond that, the company keeps its full ownership structure private by design. 

Who Owns GamerSupps CompanyRight Now?

Jschlatt holds the majority ownership stake in GamerSupps. He's been the controlling owner since May 2022, when he transitioned from being a brand ambassador to becoming the company's primary owner.

SMii7Y whose real name is James McVinnie joined as an equity partner in April 2025. He's not just a spokesperson. He has an actual financial stake in the business.

Here's where things get honest: the exact ownership percentages aren't public. Various sources cite figures like 70–80% for Jschlatt, but GamerSupps has not officially confirmed any specific numbers. 

The company has explicitly stated that it prefers to let its creator partners speak for the brand rather than issue formal corporate disclosures. That's a deliberate choice, not an oversight.

What is confirmed:

• Jschlatt = majority owner (since May 2022)

• SMii7Y = equity partner and investor (since April 2025)

• Other creators are involved in various capacities, but names and stakes are not publicly detailed

• GamerSupps is privately held — no public filings exist

Table 1: GamerSupps Current Ownership — Confirmed vs. Unconfirmed

Person	Role	Status	Year
Jschlatt (Jonathan Schlatt)	Majority Owner	Confirmed	2022
SMii7Y (James McVinnie)	Equity Partner / Investor	Confirmed	2025
Other creator partners	Possible minority stakeholders	Not publicly confirmed	Ongoing
Original founders (Frayman, Morrison, Garvey)	No longer owners	Confirmed (sold in 2022)	—

Who is Jschlatt and How Did He Come to Own GamerSupps?

Jonathan Schlatt Jschlatt online is a US-based YouTuber, streamer, and podcaster who launched his content career in 2013. He runs multiple YouTube channels, including jschlattLIVE, and has built an audience across gaming and commentary content.

His relationship with GamerSupps didn't start with ownership. He was a brand ambassador first  one of many gaming creators the company worked with for promotional partnerships. That changed in May 2022.

The acquisition announcement came through a tweet: "Schlatt is sponsored by and now owns GamerSupps." Short. Casual. Easy to mistake for another sponsored post. But it was real.

What prompted the sale? The company was dealing with reputational problems before Jschlatt stepped in. 

There were documented allegations of non-payment most notably from a designer known as IceRocker, who publicly stated that GamerSupps had used her marketing designs and digital mock-ups without compensating her. 

Other collaborators raised similar complaints. The brand's credibility in the gaming community was under pressure.

Jschlatt's acquisition was, in that context, a reset not just a business transaction. He took over a brand that needed both new direction and some rebuilding of trust. 

Gaming creators who build businesses this way often carry significant personal brand value into the deal similar to how FaZe Rug's net worth is largely tied to his content platform rather than traditional business assets alone.

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SMii7Y Joins GamerSupps as Equity Partner in 2025

SMii7Y had been working with GamerSupps long before he became a part-owner. According to GamerSupps, he had driven over eight figures in sales through his sponsored content and official product collaborations including his own "Good" line of products, which covered an energy supplement mix, a soup, and instant noodles.

In April 2025, the company made it official: SMii7Y was joining as an investor and equity partner. That's a meaningful distinction. He's not an ambassador with a discount code. He has a financial stake in where the company goes.

His own words on the decision were straightforward: he described GamerSupps as a company that genuinely understands how to work with creators, and said he wanted to put money behind something he already believed in not just put his name on it.

What this means practically: expect more SMii7Y product lines, collaborative content, and interestingly GamerSupps announced it's moving into canned energy drinks. That's a significant shift. 

The brand has always sold powder-format supplements direct to consumer. Canned drinks signal a potential retail expansion and puts them in more direct competition with established energy drink brands. 

As reported by Wikipedia's coverage of energy-drink marketing in esports, energy drinks are the single most prevalent food-and-beverage sponsor category in global esports, accounting for over a third of all identified sponsorships a crowded space GamerSupps is now moving deeper into.

Who Founded GamerSupps? The Original Owners and Early Vision

GamerSupps was founded in 2015 by three people: Eric Frayman, Ryan Morrison, and Ryan Garvey. They identified a specific gap gamers needed sustained energy without the sugar crashes and jitters that came with mainstream energy drinks.

Their answer was the GG formula: a powdered supplement with zero sugar, measured caffeine from non-GMO coffee beans, nootropics like L-theanine and L-tyrosine, and a set of vitamins and minerals. 

The powdered format was intentional it let users control their dosage rather than consuming a fixed pre-mixed can.

Frayman handled overall business direction. Morrison focused on partnerships and marketing, particularly within esports and gaming communities. Garvey worked on product formulation.

The brand grew through influencer marketing and direct-to-consumer online sales. That model worked well enough to build a recognizable name in gaming supplement circles. 

But by 2022, the company's relationship with creators and collaborators had become a liability and the founders sold.

Also Read: Kyle Forgeard Net Worth

GamerSupps Ownership History From 2015 to Today

The ownership story is fairly linear, but worth laying out clearly because several sources online muddy it with errors.The original three founders ran the company from 2015 until 2022. 

During that time, GamerSupps built its audience primarily through gaming influencers and esports-adjacent marketing. 

The GG product line expanded its flavor range and the brand developed a distinct identity including its anime-adjacent aesthetic and the Waifu Cup products.

The trouble started showing publicly around 2021–2022. Allegations of non-payment to creative collaborators surfaced. 

The IceRocker situation was the most publicized she shared her experience online, and other collaborators added their own accounts. This kind of reputational damage matters a lot in a space built on creator trust.

Jschlatt's acquisition in May 2022 effectively ended the founders' involvement. The sale amount was never disclosed. Post-acquisition, the company's tone and direction shifted more creator-integrated, more community-facing.

The 2025 addition of SMii7Y as an equity partner is the most recent structural change.

Table 2: GamerSupps Ownership History Timeline

Year	Event
2015	GamerSupps founded by Eric Frayman, Ryan Morrison, and Ryan Garvey
2015–2021	Company grows via influencer marketing and DTC sales
2021–2022	Non-payment allegations surface; reputational pressure builds
May 2022	Jschlatt acquires GamerSupps; founders exit
July 2022	First major brand collaboration announced under new ownership
2025	SMii7Y joins as equity partner and investor

GamerSupps Corporate Structure and Shareholder Breakdown

GamerSupps operates as GamerSupps LLC a privately held limited liability company. There is no parent corporation above it, no venture capital backing that's been publicly disclosed, and no stock market listing. It's a private business.

What that means practically: there are no mandatory public disclosures. Ownership percentages, revenue figures, and valuation numbers are entirely at the company's discretion to share and so far, they've shared very little. 

This isn't unusual for a company of this size and type. Privately held supplement brands routinely keep financial and structural details internal.

The creator-led model is worth understanding on its own terms. Rather than hiring a celebrity spokesperson or running traditional ad campaigns, GamerSupps has built its structure around creators who are also financially invested in the brand. 

The idea is that authentic promotion follows naturally when the people promoting the product actually own part of it. As TechCrunch reported, audiences increasingly rotate their trust toward real humans they know have real-life experiences which is precisely the dynamic that creator-owned brands like GamerSupps are built to exploit. 

This mirrors how other creator-founded companies handle valuation much like the discussion around Coffee Meets Bagel net worth, where founder equity and brand value are deeply intertwined but rarely broken down publicly.

In practice, brands that operate this way often find that creator-partners bring engaged audiences that are harder to reach through conventional advertising but the model only works if the creator relationships are genuine and the product holds up. 

That's the trade-off.What remains officially undisclosed: specific ownership percentages for any stakeholder, total revenue, company valuation, and the identities of any other minority stakeholders beyond Jschlatt and SMii7Y.

Table 3: GamerSupps Shareholder Structure — What Is and Isn't Confirmed

Stakeholder	Ownership %	Confirmed?	Notes
Jschlatt (Jonathan Schlatt)	Not officially disclosed	Majority — Confirmed	Often cited as ~70% but unverified
SMii7Y (James McVinnie)	Not officially disclosed	Equity stake — Confirmed	Joined April 2025
Other creator partners	Unknown	Not confirmed	Company acknowledges others involved
Original founders	0%	Confirmed	Exited fully in May 2022

Conclusion

GamerSupps company is owned by Jschlatt as majority stakeholder, with SMii7Y joining as an equity partner in 2025. 

Founded in 2015 and sold in 2022, the brand shifted from traditional corporate ownership to a creator-led model. Exact ownership percentages remain private and unconfirmed by the company itself.

Frequently Asked Questions

Is Jschlatt the CEO of GamerSupps? 

Jschlatt is the majority owner of GamerSupps, but his exact executive title has not been officially confirmed. Eric Frayman was the founding CEO. Whether that role continued post-acquisition has not been publicly clarified by the company.

What is GamerSupps' parent company? 

GamerSupps operates as GamerSupps LLC. It has no publicly known parent corporation and is not a subsidiary of any larger supplement or beverage company.

Why did GamerSupps change ownership in 2022? 

The original founders sold the company amid reputational issues, including public allegations of non-payment from creative collaborators. Jschlatt acquired the brand in May 2022.

Is SMii7Y a full co-owner or just a brand ambassador? 

SMii7Y holds an equity stake in GamerSupps, confirmed in April 2025. He is an investor and equity partner not simply a paid ambassador or sponsored creator.

Who were the original founders of GamerSupps? 

GamerSupps was founded in 2015 by Eric Frayman, Ryan Morrison, and Ryan Garvey. All three exited the company when Jschlatt acquired it in May 2022.