Who Owns Prime Drink? The Real Ownership Behind the Brand

Logan Paul and KSI built the hype around Prime drink, but they don't own it outright. If you're asking who owns Prime drink, the registered corporate owner is Congo Brands a Louisville-based company run by Trey Steiger and Max Clemons and that distinction matters more than most people realise.

The Public Perception vs. The Corporate Reality

Most people assume Prime is Logan Paul and KSI's company. That's understandable. Their faces are on every bottle. The brand is literally called "Prime by Logan Paul x KSI." They talk about it constantly across their social channels.

But ownership and branding are two different things.If you go to the Kentucky Secretary of State's business registry and look up Prime Hydration LLC the drink's official registered entity the officers listed are Max Clemons and Trey Steiger. Not Logan Paul. Not KSI.

That's not a technicality. That's the structure. As noted on Wikipedia entry for Prime (drink), Prime Hydration LLC is owned by Congo LLC alongside Logan Paul and KSI a co-ownership arrangement that the brand's own public marketing rarely makes clear.

What Is Congo Brands and Who Runs It? The Company Behind Who Owns Prime Drink

Congo Brands is a consumer beverage and nutrition company based in Louisville, Kentucky. It was co-founded by Trey Steiger and Max Clemons, and it operates as the parent company behind Prime Hydration LLC.

The company's model is fairly specific: it builds consumer brands typically in the drinks or nutrition space and pairs them with high-profile influencer partners who bring an existing audience. 

Congo Brands handles the operational side. The influencer brings the reach.Other brands currently under the Congo Brands umbrella include Alani Nu (a fitness nutrition brand) and Lunchly (a meal kit brand). 

Interestingly, all of these follow a similar pattern influencer-fronted, Congo-backed.Congo Brands' own website describes its purpose as creating "synergies between the independent brands co-founded over the years." 

Prime is one of those brands. The site also notes that brands within the portfolio "may have ownership beyond Trey and Max" which is the closest any official source has come to acknowledging that Logan Paul and KSI hold some form of stake.

What Role Do Logan Paul and KSI Actually Play in Prime Drink?

They are co-founders at least in the public-facing, brand-origin sense. They were involved in Prime's launch in January 2022, and the brand's identity is inseparable from them.

In practice, their role appears to be a combination of brand ambassador, marketing engine, and likely equity partner. They are not listed as corporate officers. 

They don't appear to manage manufacturing, distribution, or operations. What they do manage very effectively is attention.

The exact ownership percentages have never been publicly disclosed by Logan Paul, KSI, or Congo Brands. 

So while it's reasonable to assume both influencers hold some form of equity stake, the size of that stake is simply not known. Anyone claiming a specific number is speculating.

What's often overlooked is how much of Prime's early success came directly from their audiences. The 2022 launch caused near-immediate sell-outs at major retailers. 

That kind of pull doesn't come from a Louisville operations team it comes from tens of millions of YouTube subscribers.

This creator-to-brand pipeline has become a recognisable pattern in the influencer economy. It's similar to how Kyle Forgeard built his net worth not through a single platform, but by converting audience trust into business equity over time.

Prime Drink's Corporate Structure — A Simple Breakdown

Entity	Role
Congo Brands	Parent company; registered owner of Prime Hydration LLC
Trey Steiger & Max Clemons	Co-founders and co-owners of Congo Brands
Prime Hydration LLC	Official registered corporate entity for Prime drink
Logan Paul & KSI	Co-founders (brand), likely equity partners; not listed as corporate officers
Ownership percentages	Not publicly disclosed

How Prime Hydration LLC Grew After Launch

Prime launched in January 2022 with a single product Prime Hydration, a sports drink with low sugar, electrolytes, BCAAs, and vitamins. The marketing framing was deliberate: this wasn't just a drink for athletes, it was positioned as an everyday lifestyle beverage.

The product line has since expanded to include:

• Prime Hydration+ Sticks — a dissolvable, on-the-go format

• Prime Energy — a high-caffeine energy drink variant

Distribution grew quickly into major global retailers. According to Bloomberg, Prime reached 

$250 million in sales in 2022 and was on track to surpass $1.2 billion in annual sales by 2023 — a scale that reflects serious operational infrastructure, not just viral marketing.

Scaling a beverage brand into global retail is a capital-intensive process. The kind of fundraising strategy that supports that level of distribution growth rarely comes from influencer income alone it requires structured investment, operational planning, and retail relationships built well before a product goes viral.

Also Read: Steve Will Do It Net Worth

Why the Ownership Question Keeps Coming Up

The confusion around who owns Prime drink is partly by design, or at least by omission.

Congo Brands doesn't seek attention. It doesn't do press interviews. 

Its website is minimal. Steiger and Clemons are not public figures in any meaningful way. So when the brand narrative is told and it's told loudly, across social media it's told by Logan Paul and KSI, with Congo Brands entirely in the background.

In practice, this kind of structure is more common in the influencer-brand space than most consumers realise. Established consumer goods operators often approach high-profile creators with a ready-made infrastructure, and the creator brings their audience. 

The creator becomes the face; the operator runs the business. The equity split varies deal by deal, and it's rarely made public.

Understanding how influencer-driven businesses are actually structured often requires looking beyond the brand surface. 

Financial modeling and budgeting principles help explain why these arrangements are designed the way they are: separating the operational entity from the brand identity limits liability and clarifies equity ownership for each party involved.

The Bottom Line

Prime drink is owned by Congo Brands at the corporate level, with Trey Steiger and Max Clemons as its registered co-owners. 

Logan Paul and KSI are co-founders and brand partners not sole owners. The exact equity split remains undisclosed.

FAQs

Does Logan Paul own Prime drink? 

Logan Paul is a co-founder and brand partner, but not the registered corporate owner. Prime Hydration LLC is owned by Congo Brands, co-founded by Trey Steiger and Max Clemons. Logan Paul likely holds an equity stake, but the exact percentage has not been disclosed.

Who are Trey Steiger and Max Clemons? 

They are the co-founders and co-owners of Congo Brands the parent company behind Prime drink. They are listed as the officers of Prime Hydration LLC in Kentucky's Secretary of State business registry.

Does KSI own Prime drink? 

KSI is a co-founder in the brand sense and likely holds some equity. However, like Logan Paul, he is not listed as a corporate officer of Prime Hydration LLC. Congo Brands is the registered owning entity.

What company makes Prime drink? 

Prime drink is produced under Prime Hydration LLC, which operates under Congo Brands, based in Louisville, Kentucky.

How much of Prime do Logan Paul and KSI own? 

This has not been publicly disclosed by any party. Congo Brands acknowledges their brands "may have ownership beyond Trey and Max," but no specific percentages have been confirmed.