Who Owns Psycho Bunny? The Ownership Story Explained

Who Owns Psycho Bunny? Psycho Bunny is majority owned by Alen Brandman through his Montreal-based company Thread Collective, with private investment firm BBRC holding a minority stake. The brand is privately held and not publicly traded. The original founders exited completely in 2021.

Psycho Bunny Ownership: Quick Summary

Before getting into the details, here's the ownership picture at a glance.

Detail	Information
Current Majority Owner	Alen Brandman / Thread Collective
Minority Partner	BBRC (Brett Blundy & Bertrand Cesvet)
Original Founders	Robert Godley and Robert Goldman
Founded	2005
Headquarters	Montreal, Quebec, Canada
Additional Office	New York, USA
Publicly Traded?	No — privately held
Founders Still Involved?	No — both exited in 2021

Who Founded Psycho Bunny?

The brand was created in 2005 by Robert Godley, a British menswear designer whose background included stints at Drake's of London and Turnbull & Asser both well-regarded names in traditional English tailoring. Godley teamed up with Robert Goldman, a neckwear manufacturer, to build the brand together.

Their early product, a high-quality polo shirt with an offbeat logo of a rabbit set over a skull and crossbones caught on faster than most expected. For a few years, things looked promising.

What's often overlooked is that early traction doesn't always mean smooth operations. 

By around 2013, Psycho Bunny was dealing with internal friction and operational difficulties that neither founder was positioned to solve alone. That's when an outside figure entered the picture.

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How Alen Brandman Came to Own Psycho Bunny

This part of the story tends to get compressed into a single sentence "Brandman bought the brand in 2021" which is accurate but misses most of what actually happened. The ownership shift was gradual, built over nearly a decade.

Brandman's Role Before Ownership (Pre-2016)

Brandman wasn't an investor at first. Through Thread Collective, he was the outerwear licensee for Psycho Bunny meaning his company manufactured and sold Psycho Bunny outerwear under licence.

He was a business partner at arm's length, not an owner.That position gave him a close look at how the brand operated. And what he saw wasn't entirely encouraging.

Becoming the Third Equity Partner (2016)

When the brand's operational problems became difficult to ignore, Brandman stepped in more directly. In 2016, he took over control of all production and became the third equity partner in the business, alongside Godley and Goldman.

In practice, this kind of arrangement where a licensee gradually absorbs more operational control is not unusual in mid-size apparel brands. What's less common is what happened next.

Majority Control (2017)

Just a year later, in 2017, Brandman purchased 100% of the operating rights and 50% of the intellectual property rights of the brand. At that point, he held the dominant position in how the business ran day to day, even if full IP ownership wasn't yet complete.

Full Ownership (2021)

In 2021, Brandman acquired complete ownership of Psycho Bunny. Both Robert Godley and Robert Goldman exited the business at this stage. According to Brandman, they left on good terms.That's the moment Thread Collective became the outright owner of the brand not just the operator.

Who Is Thread Collective?

Thread Collective is a Montreal-based apparel company founded and led by Alen Brandman. It started out as a children's denim manufacturer and evolved into a broader apparel production business, making clothing under licence for brands including Bebe, Hurley, Ellen Tracy, and Pajar.

Psycho Bunny is notable within Thread Collective's portfolio because it's the only brand Thread Collective fully owns. The company previously owned Sunice, a ski and golf label, but sold it to focus resources entirely on Psycho Bunny.

That's a meaningful business decision. Owning one brand and concentrating everything on it is a different strategy from running a diversified brand portfolio and it signals how seriously Brandman views Psycho Bunny's long-term potential.

Who Is BBRC and What Stake Do They Hold?

In early 2022, Brandman brought on BBRC, a private investment firm as a minority partner. BBRC is led by Brett Blundy, an Australian billionaire businessman according to Forbes whose retail holdings have included fashion jewellery chain Lovisa and Bras N Things, and Bertrand Cesvet, former CEO and chairman of Sid Lee, a commercial creativity firm.

The specific percentage of BBRC's minority stake has not been publicly disclosed. What is clear is that Thread Collective and Brandman remain the majority and controlling owner. BBRC's role appears to be advisory and operational particularly around retail expansion strategy.

Interestingly, Brandman has been open about the fact that he brought Blundy on specifically for his expertise in retail operations not for capital alone. That's a nuance worth noting: this isn't a typical passive investment arrangement.

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Who Owns Psycho Bunny Now — Is It Publicly Traded?

No. Psycho Bunny is privately held. As noted by Wikipedia's overview of private companies, privately held businesses are not required to publicly disclose ownership stakes, financials, or valuations which is why specific figures for Psycho Bunny are not on record.

Anyone claiming precise revenue figures or valuation numbers for Psycho Bunny should be treated with caution unless they can point to a verified source. There is no publicly available information suggesting a planned IPO or stock market listing.

Psycho Bunny Ownership Timeline

Year	Event
2005	Brand founded by Robert Godley and Robert Goldman in New York
~2013	Brand faces operational struggles and internal issues
2016	Alen Brandman takes over production; becomes third equity partner
2017	Brandman acquires 100% of operating rights and 50% of IP rights
2021	Brandman acquires full ownership; Godley and Goldman exit
Early 2022	BBRC joins as minority partner

Conclusion

Psycho Bunny is owned by Alen Brandman through Thread Collective, with BBRC as a minority partner. The original founders left in 2021. It remains privately held with no confirmed plans to go public.

Frequently Asked Questions

Who owns Psycho Bunny now?

Alen Brandman, through his company Thread Collective, is the majority owner of Psycho Bunny. BBRC, led by Brett Blundy and Bertrand Cesvet, holds a minority stake. The brand is privately held.

Did the original founders sell Psycho Bunny?

Yes. Robert Godley and Robert Goldman both exited the business in 2021 when Brandman acquired full ownership. Neither founder is currently involved in the brand.

What company owns Psycho Bunny?

Thread Collective, a Montreal-based apparel company led by Alen Brandman, is the parent company and majority owner of Psycho Bunny.

Is Psycho Bunny publicly traded?

No. Psycho Bunny is a privately held company. It is not listed on any stock exchange, and no public IPO has been announced.

Where is Psycho Bunny headquartered?

Psycho Bunny is headquartered in Montreal, Quebec, Canada. It also maintains offices in New York.