Sydney Clarke
2 days ago
Own Your Growth Stack: What a Small Firm Learns When Five Vendors Hold the Pieces
Picture a small law firm with a typical setup. One company built the website and still hosts it. A marketing agency runs the ads and set up the analytics. A call-tracking vendor supplies the phone numbers on the site. The contact form sends email through a plugin someone installed years ago, and intake staff work leads out of a practice-management tool that none of the other vendors can see. Every one of those vendors can be competent. Each sends a report showing its own piec