Austin entertainment has always felt like a living thing. In fact, it changes mood mid-sentence. One night, it is a tiny stage and a sticky floor. The next night includes a rooftop screen, neon menus, and a line that moves really fast. What has shifted lately is not the city’s personality, but the way experiences get stitched together. Technology is no longer a sidecar. Rather, it is quietly becoming the steering wheel for how people discover, enter, pay, share, and even reme

Something has shifted in how “wellness” is sold online. It used to be beige and a vitamin bottle vibe. Now it looks like hardware and product design matter again.  Now, premium wellness devices are not just being purchased, but they are being adopted. They are being adopted as small, personal systems in which people live. Moreover, e-commerce branding has had to grow up fast to keep up. You can feel it in the visuals, the copy, the onboarding, and especially in what brands ch

Starting a business is never easy. The mere decision to decide to quit your 9 to 5 and invest your money in starting something of your own is challenging enough on its own. It’s both scary and exciting at the same time. Venturing into entrepreneurship can be one of the biggest decisions you make and it can fully impact the rest of your life. That’s why the first thing you need to do is choose the right direction. You need a good and profitable business idea for long-term prof