top of page

How to Choose the Right Analytics Tool for Your Amazon Store?

Are you in search of the best analytics tool for Amazon? The analytics tool is the key tool for a successful trade. Concerning eCommerce, analytics helps vendors fine-tune their strategies for selling by supplying useful insights. These useful insights are essential to staying a step ahead of the competition.

As soon as it comes to marketing on Amazon, the analytics tool plays an important role in assisting you to know how and where you can enhance to earn the most returns from your Amazon business.

How to Choose the Right Analytics Tool for Your Amazon Store

Amazon is a very competitive platform. To gain a profit over your opponents, you should use the best analytics tools. The Analytics tools for Amazon will allow you to keep track of your competitors and your performance.

However, finding the best Analytics tools for Amazon is not that easy. There are many options available. Thus, choosing the best Analytics tools for Amazon can get quite overwhelming.

Here, we will discuss how you can choose the best Analytics tools for Amazon in this article below.

What Are Analytics Tools?

Analytics tools for Amazon refer to the procedure of analyzing buyer behavior, competitors' sales, and much other information to make data-driven, improved decisions. Simply by analyzing various metrics, you can improve and increase your performance for sales, conversion rates, and so many more.

Analytics tools are useful to merchants because it's key to sustaining their brands successfully and earning returns and thus, they analyze further metrics such as sales, conversion rates, and so many more.

These tools primarily collect information about the customers that utilize the platform. This information consists of buyers’ buying behavior such as what items they buy, what items they do not purchase but save onto their Wish List, where the shopper lives, and the type of review they leave on the items bought, etc.

Gathering this data and studying it's instrumental in rising their brand and enhancing the discounts for shopping they offer.

Importance Of Analytics Tools For Amazon?

If your Amazon account has over 2 or 3 products, investing in an analytical tool is very important. Manually analyzing some items is still possible. However, in case the items that you trade on Amazon are over 2-3, it becomes problematic to manage the analytics yourself.

There comes the Analytics Tools for Amazon that help you analyze the data and provide you with the relevant data that helps you improve your sales and conversion.

How Analytics Tools Can Help You Increase Sales?

Without relevant information, it is difficult to make the right decision that can improve your sales on Amazon. So, without proper data, you have to play a guessing game to improve your business on Amazon.

Including Analytics tools in your business process helps you with the following:

  • Identify business niches and modify your catalog

  • Understand what kind of items are selling the most and why

  • Compare your business to competitors on Amazon

  • Forecast buying trends

  • Find options for advertising

How to Choose the Right Analytics Tool?

Here are a few factors that make an Analytics tool the best one for your business on Amazon.

Advanced Analytics

The analytics tool should recognize designs in data and predict future events, trends, and results. It should go beyond easy mathematical calculations as well as generate beneficial insights providing you with the capacity to build state-of-the-art statistical models as well as future-proof the business.


Before you select an analytics application, you should be completely aware of the expenses linked with the solutions provided by analytics – including growth, subscriptions, and also hidden fees. Know all costs of the Analytics tools to know if the tool is right for you or not.


When you are choosing an analytics tool for your Amazon store, you should decide if an integrated solution or a standalone solution is suitable for you. You will get a wide range of choices with the standalone solution, however, the integrated solution lets you access data from applications that the potential buyers are already acquainted with.

You should know how the analytics platform can link with your present systems as well as third-party information sources. You should even assess how efficiently you can transfer your information to other systems in case the need occurs.

Scalability & Agility

Cloud-based analytics tools are prepared to initiate small as well as grow your company. They offer pay-as-you-go strategies that can offer early-stage companies a competitive edge as well as support them whenever they're undergoing hyper-growth. So, make sure that the Analytics tool you are choosing for your Amazon store has the scalability and agility to give you that support.

Mobile Usability

The mobile analytics tool is a powerful and easy method to keep everybody in your community connected. Mobile analytical power is essential for businesses that operate internationally to make a data-driven determination on the go. However, before you evaluate options, do not forget to ask these questions:

  • Do the Analytics tool need to view reports and dashboards, or even edit or create them straight away?

  • What type of mobile analytical powers do your workers need?


You must choose an analytics solution that satisfies your particular needs because every firm has different requirements. To effortlessly integrate analytics into your business's operations, you might need a customized analytics setup. To suit both present and future needs, you must also determine whether the analytics solution can be expanded upon or changed.


To make sure that the required safety measures are in place to protect your information, you must analyze the privacy of the analytics provider and vendor. Establish standardized security controls as well as procedures at all levels, including the process, system, and data levels, to accurately restrict which groups or users can access what data.

Final Words

In case you wish to continue being a relevant seller, the analytics tools for Amazon are necessary. It is less important in this case whether Amazon merchants utilize Zonbase, Jungle Scout, or some other application because the one-stop-shop solutions' functionalities are frequently relatively comparable.

Thus, don't be afraid to make a decision based on personal tastes and choose the best one for your business.

Fuel Your Startup Journey - Subscribe to Our Weekly Newsletter!

Thanks for submitting!

bottom of page