15 Free and Low-Budget Marketing Ideas for Startups
When it comes to marketing, startups may have a difficult task. Because they don't have a large marketing budget, most of the startup founders do their own marketing. They must be inventive and make the most of their marketing budget because they lack the resources of larger organizations. Fortunately, entrepreneurs may advertise themselves and create leads using several low-cost marketing tactics. You may sell your products to your customers in a variety of ways without spending any (or much) money.
Free and Low Budget Marketing Ideas
Here are 15 free and low-budget marketing ideas that you can use today. Whether you're trying to increase brand awareness or drive traffic to your website, these tips will help you get started. Let's get started!
You can create a Google My Business account for free
A Google Business Profile has become one of the most efficient free marketing tactics available, especially for small firms. This must-have marketing item lets your company appear on Google Maps, Google Local Search, and the right-side Knowledge Panel for branded searches. One can keep upgrading their business profile in order to get maximum results from this platform.
Using social media to post (and engage) with others
On all social media networks, engagement is a ranking signal. If people interact with your content, the algorithm will consider it engaging and worthwhile, and it will be shown to more people. This means that social media participation can aid in the growth of your social media accounts and the expansion of your reach, You can use Instagram, LinkedIn, Twitter, YouTube, and others.
Use social media to tag people (and brands)
Using social media to tag your loyal customers, brand evangelists, or even local businesses and providers can help you grow your organic reach, establish your following, and potentially obtain new clients. Encourage your followers to use your business's hashtag or your social media account as a hashtag in their posts.
LinkedIn is not to be overlooked
LinkedIn is a great social media platform that is frequently underutilized. Don't just connect with people on social media and then disappear; engage with them, chat about your blog posts and offers, join and participate in forums or groups, and share other people's high-quality information.
Perform some local SEO
For any local business or startup, it is essential to invest in SEO. Search engine optimization helps to ensure that your website is ranking highly for relevant search terms, which makes it more likely that potential customers will find your business. In addition, SEO can help to improve the click-through rate on your website, as well as the overall conversion rate. Furthermore, SEO is a long-term marketing strategy that can help to build brand awareness and generate leads over time. For all of these reasons, it is clear that SEO is a vital part of any local small business or startup marketing plan.
Create an email marketing strategy
Email marketing is a terrific way to get new visitors interested in your company and to keep in touch with existing clients. Even if email marketing isn't new, it's still one of the most effective strategies to maximize your marketing budget. Make your subject lines thought-provoking and original. Make sure each email contains a compelling reason for your recipients to take the next step. Track your results and do A/B testing to determine which copy and offers your subscribers respond to.
Make infographics with a lot of data
Infographics are very successful marketing tools. They're eye-catching, simple to understand, and people love to share them, so they're a great way to boost referral traffic and links. Hiring a designer to create an A+ infographic is costly, but you can make one for free using free applications like Canva, and Visme, which include all of the necessary elements.
Get free ad promotion credits
While large-scale advertising campaigns may be out of your price range, there are discounts and coupons available for Facebook or Google Ads. Some web hosting companies provide advertising discount codes as part of their membership options. Check to see if yours does as well. Of course, getting the promo is simple, but to achieve the best results and audience insights, you'll need to brush up on your PPC skills.
Content marketing is a highly effective method that does not require a huge investment if done right. This not only reflects your authority, knowledge, and genuine desire to assist your audience, but Google also prioritizes high-quality content that addresses the most commonly requested questions. As a result, your website's exposure on Google improves, and you get more free traffic.
Publish blogs on the company website
Starting a blog is a great way to include content in your marketing strategy on a regular basis. Small businesses use blogging to increase website traffic, user engagement, online presence, and overall SEO. It's a completely free way to market your small business online by telling stories about your company and providing relevant information that your potential customers are looking for.
Create a referral program or affiliate program
The best types of marketing are those that you can set up, turn on, and watch grow organically, automatically, and with no effort. Although a referral or affiliate program may not be suitable for every business, it is worth a shot.
Repurpose your previous content
Make the most of what you've accomplished thus far. If you have a popular piece of content, consider repurposing it for different platforms. A successful webinar can be turned into a video tutorial. Make an ebook out of a compilation of relevant blog posts or other content from your site, which you can promote through email or popups on your site.
Organize a contest or gift on social media
Online contests are still an excellent way to gain low-cost marketing publicity. By running a contest, businesses can generate interest in their products or services and reach a wide audience with minimal expense. Additionally, online contests can be used to gather valuable customer information, such as contact information and preferences. When run effectively, online contests can be an invaluable tool for businesses of all sizes.
Press Releases of excellent quality
By providing high-quality Press Releases, you can increase your visibility and attract more customers. They help to generate interest in your product or service, and they can reach a wide audience at a relatively low cost. Press Releases can be used to promote your products or services, announce new developments, or simply to keep your clients updated on what is happening with your company. A well-crafted Press Release can provide a valuable marketing tool, and help you to build a successful business.
Give others free assistance
When it comes to marketing, one of the most effective strategies is to offer free assistance. This can take many forms, but essentially it means providing help and advice without expecting anything in return. Of course, this doesn't mean that you should give away your time and expertise for free - instead, you should use free assistance as a way to build relationships and create goodwill. For example, you could offer free consulting services to potential clients, or provide free tips and resources on your website or blog. By giving others free assistance, you'll be helping them out, but you'll also be building goodwill and establishing yourself as an expert in your field.
So there you have it, 15 marketing ideas to help get your business started. Some of these tips may work better for you than others but don’t be afraid to try a few and see what works best for your company.