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How to Value a Business? (Explaining 3 Valuation Methods)

The valuation of the business has become a significant financial decision in the modern era. It has become higher and more prevalent with businesses seeking capitalization in order to grow, attract investors or acquire other companies. In every case, it is important for the valuation to be determined in a suitable manner, especially with the application of certain modern valuation methods.

By using different methods, one can effectively develop their valuation by ensuring that the resulting valuation is more accurate. Over the years, modern valuation methods have been developed in order to ensure better practice and accounting purposes. This post seeks to discuss the different business valuation methods and how they can be used to determine the value of a business.

How to Value a Business?

Business Valuation Methods

In order to value a business, it is important to understand the valuation methods and how they can be used in order to determine the right value of a business. In simple words, valuation methods are groups of guidelines that are used to value a business.

What is a Business Valuation?

The valuation of a business is basically the process of determining its value. In practice, it is the process of determining the value of a business for a number of economic, financial, and accounting purposes. In essence, a business's equity minus debt value is known as its valuation. The valuation needs to be performed accurately in order to determine the right value of a business.

In addition, the valuation is usually performed for the purpose of determining a business' worth as well as its potential for growth. Business valuation is carried out by experts and a team of accountants, financial analysts, and bankers specializing in accounting. Therefore, it is important to understand the valuation method used in order to ensure accuracy.

How does business valuation work?

The valuation of the business is basically a process that starts with the creation of a financial model that involves all the significant factors involved in the decision-making process. In financial terms, the assets are deducted from the liabilities to determine the business's net worth. In addition, other value drivers can be used to determine the value of a business. Based on this calculation, the equity value of the business is derived.

Importance of Doing Business Valuation

The importance of business valuation is often carried out in order to attract new investments, raise capital, and assist the management decision-making process. It is thereby crucial for business owners and investors to have a good grasp of the valuation process. Here are some of the reasons why valuation is important:

  • Valuations are also used to analyze the performance of the business as well as its potential for growth and profitability. Thus, assessments are made on the basis of valuation results, and further decisions can be made accordingly.

  • Valuations are also crucial for attracting new investors and getting the best value for their shares and securities. So, business valuations ensure that businesses receive value for their securities.

  • Valuations are also necessary for business succession planning. It is important to have a valuation in place in order to plan the future of a business and avoid any loss at the time of succession.

Therefore, these were a few of the reasons why business valuation is important. But why does every business need a valuation? Read on to find out!

Why does every business need a valuation?

There are several reasons why every business needs a valuation. Below, we have highlighted the main advantages of carrying out a valuation:

  • For exit - It is important for one to have a valuation in place in order to determine the value of a business and its potential for an exit. This makes it easier for one to determine the right time to exit their business for the best value.

  • For Litigation - Valuations are also crucial in the process of determining taxes and liabilities. In the event of litigation, it is important to determine an accurate worth so that the proper amount is deducted. Also, valuations aid in the determination of who is liable and whether they should pay it.

  • During M&A - M&A is one of the most common types of transactions in the business world. It involves the acquisition of a company by another company. In such cases, valuations are often carried out in order to determine the fair value for the acquired businesses.

  • To qualify for funding rounds - Valuations are also necessary to determine the value of a business for the purpose of raising funding. It is quite common for businesses to raise capital through rounds of funding. Therefore, it is important for valuations to be carried out to determine the fair value of the business.

  • To sell shares - It is important to determine an accurate value to attract new investors and give them fair value for their shares. Thus, valuations are crucial when it comes to selling shares and securities in a company.

  • Strategic planning - At times, strategic planning is carried out to determine the value of a business. This is because the growth and performance of a business can be affected by its worth. Thus, it is important to have a valuation in place in order to understand the worth of a business and its growth potential.

How to do the business valuation?

In order to determine the value of a business, one needs to follow certain steps in order to ensure that the valuation process goes well. Although every business is different, there are certain guidelines and procedures that one needs to follow. As a result, valuations are carried out in different manners and can also be applied according to the circumstances of the business.

A business valuation calculator is a tool that can be used to provide a rough estimate of the value of a business. This makes it easy to determine the value of a business in terms of the current market price. You can use the business valuation calculator by simply entering the sales and the profit margins of the business generated in the last 12 months. However, this only provides a rough estimate, and thus one needs to analyze the valuation results further.

3 Important Valuation Methods

Moving forward to the valuation methods, they are categorized as the following;

Income Approach - This is one of the most common methods that is used to assess the worth of a business. The valuation is basically done on the basis of its present value of anticipated future income with the use of financial models. It is important to note that the value is determined using the discounted cash flow and capitalization of earnings in this approach. It is important to note that the future growth of a business depends on its future profitability. In this method, one needs to take into consideration various factors like the cost structure, growth strategies, and effective tax rate.

Market Approach - This method takes into account the value of a business as determined by assets based on the selling price of similar assets. The market determines the value, and it considers the net asset value (NAV) of a business. The valuator assesses the general valuation of the business based on the current market and then adjusts it according to various factors such as growth, risk, and capital structure.

Asset Approach - An asset-based approach is one of the main methods used to determine a business's worth. This method provides a statement that contains all of its assets like fixed assets, current assets, intangible assets, goodwill, etc. Further, the assets are required to be subtracted from the business's total liabilities.

Mistakes to avoid in business valuation

As mentioned earlier, business valuation is very important because it helps in a lot of areas. However, mistakes need to be avoided. Here are some of the most common mistakes that one needs to avoid when carrying out a valuation:

Unrealistic assumptions - When carrying out a business valuation, one needs to make sure that unrealistic assumptions are not considered. This is because these may lead to wrong valuations and, thus, wrong decisions.

Doing valuation yourself - It is essential to carry out a business valuation with the help of experts. This is because every business is different, and thus, every valuation should be carried out with the right experts to ensure that the right conclusions are drawn. Thus, if you are doing a valuation on your own and are not having any professional come on board, then this may lead to wrong valuations.

Not sharing details with valuation experts - Another mistake that needs to be avoided is not sharing all of the details and information with those who are carrying out a business valuation. This is essential because it is important for those carrying out a business valuation to dig deep into details to determine what factors should be considered when drawing conclusions about the value of a business.

Assumption of a fixed value - It is important to understand that a business's value and growth are not fixed. This implies that once you determine the value of a business, it may change as time goes on. Thus, you need to understand that valuations should be carried out continuously so as to ensure that they are accurate and show the latest information regarding the performance of a business.

Using the wrong valuation model - There are different methods that are used to assess the value of a business. However, one needs to be careful when choosing between them because using the wrong valuation model may show false valuations.

Relying on the rule of thumb - Businesses are very different and thus, valuations need to be carried out with reference to different factors depending on the business. This is why it is important to ensure that you understand the various valuation methods and not use the rule of thumb.

Wrong standard of value - Just like valuations are done with different methods, the standard of the value is also different. Thus, when you are coming up with a business valuation model, it is important to make sure that you consider the right standard of value when calculating the values.


Business valuation is very important when it comes to the growth of a business. This is because it helps in better decision-making and future growth. However, this must be done with reference to the right factors. The right conclusions will be drawn with ideal factors, and thus, you stand a chance of greater success in your business. Business valuation needs to be carried out with the help of experts for it to be the best. Therefore, hire business valuation experts and make sure that you do not make the above-mentioned mistakes. This will help you in every aspect of your company.

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